Product & Price
V E Ravichandran
Product mix is very important for the success. More products means mor opportunities.companies have to sontantly think of introdcuing new product lines.
The price can not be static and will change according to the market conditions. Various benefits for the end-users to be introduced taking into consideration market condition; customer-mix; volume; etc. This will vary from place to place; customer to customer.
In the current situation, companies have to think out of box to stay afloat. Even if the companies do not make profits, keep the business going by accepting whatever orders that come their way.