Marketing Mix for Business Planning

Marketing Mix | The 4Ps
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Saroj K. Dash

Marketing Mix for Business Planning

Define the service, develop a benefit list, focus on what makes the business different from the competition, develop the positioning of the service provided, calculate financial benefits for the advantages and develop them as solutions to the customers' issues.

Business, India

I Agree

Yes, Saroj this would be a more practical way of bringing in the optimum result of a marketing mix. Here I would like to add one more point which is customer satisfaction. With all that you have mentioned we should also look in to or think more about the satisfaction of the customers.

  V E Ravichandran

Product & Price

Product mix is very important for the success. More products means mor opportunities.companies have to sontantly think of introdcuing new product lines.
The price can not be static and will change according to the market conditions. Various benefits for the end-users to be introduced taking into consideration market condition; customer-mix; volume; etc. This will vary from place to place; customer to customer.
In the current situation, companies have to think out of box to stay afloat. Even if the companies do not make profits, keep the business going by accepting whatever orders that come their way.

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