Marketing Mix for Business Planning

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Marketing Mix | The 4Ps > Best Practices > Marketing Mix for Business Planning

Marketing Mix for Business Planning
Saroj K. Dash
Define the service, develop a benefit list, focus on what makes the business different from the competition, develop the positioning of the service provided, calculate financial benefits for the advantages and develop them as solutions to the customers' issues. (...) Read more? Sign up for free

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  I Agree
Nikhil, Business, India, Member
  Yes, Saroj this would be a more practical way of bringing in the optimum result of a marketing mix. Here I would like to add one more point which is customer satisfaction. With all that you have mentioned we should also look in to or think more about the satisfaction of the customers.

  Product & Price
V E Ravichandran
  Product mix is very important for the success. More products means mor opportunities.companies have to sontantly think of introdcuing new product lines.
The price can not be static and will change according to the market conditions. Various benefits for the end-users to be introduced taking into consideration market condition; customer-mix; volume; etc. This will vary from place to place; customer to customer.
In the current situation, companies have to think out of box to stay afloat. Even if the companies do not make profits, keep the business going by accepting whatever orders that come their way.

   
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Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes


Marketing Mix | The 4Ps
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