Quotes on Marketing Mix

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Quotes on Marketing Mix
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Do you know some deep, famous or funny Quotes on the Marketing Mix? Quotations? Proverbs? Please share them as a reaction to this posting and mention the author. To get started, here's my favorite:
'Half the money I spend on advertising is wasted, and the problem is I do not know which half.'
Lord Leverhulme 1851-1925, British industrialist and philantropist.
 

     
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