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The Five V's for Marketing Mix

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Marketing Mix | The 4Ps
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rehab, Egypt

The Five V's for Marketing Mix

Value, Viability, Volume, Variety, Virtue.
 
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Jaap de Jonge
Editor, Netherlands
 

The Five Vs of Marketing (Bennett)

Bennett (1997) advanced the case for a new marketing paradigm, driven by the needs of the market rather than the organization. He examined the notion of targeting from the perspective of the buyer, a concept labelled by the author as "buyer disposition" ‐ the process undertaken by buyers when sourcing a product or service.
According to Bennett the disposition of the buyer towards a product or service, or supplier, during the sourcing process can be represented by five criteria, termed the "five Vs": value, viability, volume, variety and virtue.
He proposes that the five Vs can be used in conjunction with the marketing mix to enable a supplier or provider to achieve a more detailed understanding of the buying process, and ultimately of product/service adoption. A proper understanding of buyers' needs and wants, through the eyes of the buyer, will help to generate a stronger and more strategic focus on the achievement of marketing objectives.
Bennett, A.R. (1997), "The five Vs ‐ a buyer's perspective of the marketing mix", Marketing Intelligence & Planning, Vol. 15 No. 3, pp. 151-156.

 

More on Marketing Mix | The 4Ps:
Summary
Discussion Topics
topic Before using the Marketing Mix
topic Marketing Mix Alternatives
topic 4P Implementation Steps. Order of Implementing the 4Ps?
topic Promotion (4th P of Marketing Mix) Includes Image/Reputation
topic Impact of Marketing Plan on Employees?
topic Marketing Mix P's for Online Companies
topic Marketing of Services and Non Purely Physical Products?
🔥 Kotler's New 4C Marketing Mix for the Digital Economy
topic Promotion Mix | Marketing Communications Mix
topic Marketing = Marketing Mix + Customers = 4P's + C
topic Marketing Mix During Recesssion
topic The 5 Product Levels Model (Kotler)
topic The SIVA Model of Marketing
topic Why is Using the Marketing Mix Important?
topic Product in Marketing Mix ⇨ Customers' Value Bundle
👀The Five V's for Marketing Mix
topic Add a Living Element to the Marketing Mix
topic Necessary Skills of Marketers
topic New Marketing Mix Concept: SAVE
topic What is the 5P's Marketing Mix?
topic How the Marketing Mix Influences Operations
topic The Role of Culture in Marketing Mix : C4P's ?
Special Interest Group
SIG LeaderLeigh Cowan
CEO


top

More on Marketing Mix | The 4Ps:
Summary
Discussion Topics
topic Before using the Marketing Mix
topic Marketing Mix Alternatives
topic 4P Implementation Steps. Order of Implementing the 4Ps?
topic Promotion (4th P of Marketing Mix) Includes Image/Reputation
topic Impact of Marketing Plan on Employees?
topic Marketing Mix P's for Online Companies
topic Marketing of Services and Non Purely Physical Products?
🔥 Kotler's New 4C Marketing Mix for the Digital Economy
topic Promotion Mix | Marketing Communications Mix
topic Marketing = Marketing Mix + Customers = 4P's + C
topic Marketing Mix During Recesssion
topic The 5 Product Levels Model (Kotler)
topic The SIVA Model of Marketing
topic Why is Using the Marketing Mix Important?
topic Product in Marketing Mix ⇨ Customers' Value Bundle
👀The Five V's for Marketing Mix
topic Add a Living Element to the Marketing Mix
topic Necessary Skills of Marketers
topic New Marketing Mix Concept: SAVE
topic What is the 5P's Marketing Mix?
topic How the Marketing Mix Influences Operations
topic The Role of Culture in Marketing Mix : C4P's ?
Special Interest Group
SIG LeaderLeigh Cowan
CEO
Knowledge Center

Marketing Mix | The 4Ps
Knowledge Center



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