Marketing = Marketing Mix + Customers = 4P's + C

Marketing Mix | The 4Ps
Knowledge Center

Best Practices

Sign up

Nhi

Marketing = Marketing Mix + Customers = 4P's + C

My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand it too much. Can you help me explain it?
Thanks.

  Sandra Maughon
 

Marketing - 4Ps plus Customer

The four Ps (product, price, place, and promotion) are (or should be) all determined and planned from the company's vision and mission. Underlying it all, though, must be a fundamental understanding of who your customer is and how do you reach them. You are not likely to sell baby diapers on a regular basis to someone who does not have babies no matter how great the diapers are, no matter how cheap they are, no matter how many places you sell them, nor how many clever advertising methods you use.
Likewise, you have to understand your customer to determine what kinds of products you make, how you price them, where you sell them, and what kind of advertising you will use.
I know those are very simplistic examples, but I hope they help to explain the concept.

  Amir
 

4Ps+C

It means that even though you must look at all 4 P (...)

  Arbresha
Professor, Macedonia
 

4P's + C

4Ps + C it can also be called. The right connectio (...)

Start a new forum topic

 

More on Marketing Mix | The 4Ps
Summary
Forum
4P Implementation Steps. Order of Implementing the 4Ps?
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
🔥Kotler's New 4C Marketing Mix for the Digital Economy
The 5 Product Levels Model (Kotler)
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes
Best Practices
Before using the Marketing Mix
4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
Special Interest Group
Leigh Cowan
CEO
Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Marketing Mix | The 4Ps
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 21-4-2021. All names of their owners.