Marketing = Marketing Mix + Customers = 4P's + C

Marketing Mix | The 4Ps
Knowledge Center

Forum
Nhi, Viet Nam

Marketing = Marketing Mix + Customers = 4P's + C

My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand it too much. Can you help me explain it?
Thanks.

  Sandra Maughon, USA
 

Marketing - 4Ps plus Customer

The four Ps (product, price, place, and promotion) are (or should be) all determined and planned from the company's vision and mission. Underlying it all, though, must be a fundamental understanding of who your customer is and how do you reach them. You are not likely to sell baby diapers on a regular basis to someone who does not have babies no matter how great the diapers are, no matter how cheap they are, no matter how many places you sell them, nor how many clever advertising methods you use.
Likewise, you have to understand your customer to determine what kinds of products you make, how you price them, where you sell them, and what kind of advertising you will use.
I know those are very simplistic examples, but I hope they help to explain the concept.

  Amir, Israel
 

4Ps+C

It means that even though you must look at all 4 Ps, without the customer's basic needs, or without his existence for th...

  Arbresha
Professor, Macedonia
 

4P's + C

4Ps + C it can also be called. The right connection with the customer and the market. The market works and works every t...

 

More on Marketing Mix | The 4Ps:
Summary
Forum
Marketing Mix Alternatives
Impact of Marketing Plan on Employees?
Promotion (4th P of Marketing Mix) Includes Image/Reputation
Marketing of Services and Non Purely Physical Products?
Promotion Mix | Marketing Communications Mix
👀Marketing = Marketing Mix + Customers = 4P's + C
The 5 Product Levels Model (Kotler)
The SIVA Model of Marketing
Why is Using the Marketing Mix Important?
Product in Marketing Mix ⇨ Customers' Value Bundle
The Five V's for Marketing Mix
Add a Living Element to the Marketing Mix
Necessary Skills of Marketers
New Marketing Mix Concept: SAVE
What is the 5P's Marketing Mix?
How the Marketing Mix Influences Operations
The Role of Culture in Marketing Mix : C4P's ?
Best Practices
Before using the Marketing Mix
4P Implementation Steps. Order of Implementing the 4Ps?
Marketing Mix P's for Online Companies
Kotler's New 4C Marketing Mix for the Digital Economy
Marketing Mix During Recesssion
Special Interest Group
Leigh Cowan
CEO

Marketing Mix | The 4Ps
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 5-7-2022. All names of their owners.