Marketing = Marketing Mix + Customers = 4P's + C

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Marketing Mix | The 4Ps > Best Practices > Marketing = Marketing Mix + Customers = 4P's + C

Marketing = Marketing Mix + Customers = 4P's + C
Nhi
My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand it too much. Can you help me explain it? Thanks. (...) Read more? Sign up for free

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  Marketing - 4Ps plus Customer
Sandra Maughon
  The four Ps (product, price, place, and promotion) are (or should be) all determined and planned from the company's vision and mission. Underlying it all, though, must be a fundamental understanding of who your customer is and how do you reach them. You are not likely to sell baby diapers on a regular basis to someone who does not have babies no matter how great the diapers are, no matter how cheap they are, no matter how many places you sell them, nor how many clever advertising methods you use.
Likewise, you have to understand your customer to determine what kinds of products you make, how you price them, where you sell them, and what kind of advertising you will use.
I know those are very simplistic examples, but I hope they help to explain the concept.

  4Ps+C
Amir
  (...)

  4P's + C
Arbresha, Professor, Macedonia, Member
  (...)

   
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Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes


Marketing Mix | The 4Ps
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