4S Web Marketing Mix

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Marketing Mix | The 4Ps > Forum > 4S Web Marketing Mix

4S Web Marketing Mix
Wouter
Constantinides constructed a 4S Internet Marketing Mix. The 4S's stand for Site, Synergy, Scope and System. For example, Place is not suited for the Internet, since a webshop is not the same as a fysical store. You find it via a link in the Compare to section below.
 

     
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