Customer in Center of 4Ps

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Customer in Center of 4Ps

Why is the customer placed in the center of the 4ps?

  Phan Viet Dung
 

Customer in the Center

Customers - or target customers or target market - should be placed in the center of the 4Ps marketing mix to show that all your 4Ps strategies and tactics planned for this particular target market must be aimed at satisfying thls target market's (customers') needs and wants.

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