Customer in Center of 4Ps

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Customer in Center of 4Ps
Why is the customer placed in the center of the 4ps?

Customer in the Center
Phan Viet Dung
Customers - or target customers or target market - should be placed in the center of the 4Ps marketing mix to show that all your 4Ps strategies and tactics planned for this particular target market must be aimed at satisfying thls target market's (customers') needs and wants.



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