The Role of Culture in Marketing Mix : C4P's ?

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The Role of Culture in Marketing Mix : C4P's ?
All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's : C4P's; believe me before analysing the product you must take note of the culture by analysing whether the people will like the products etc.

The Role of Culture in the 4 P's
John Emtage, Student (Other), Member
I fully agree with this! I have thought about this many many times and only this week did it click that what is done in one country and works will not...



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