The Role of Culture in Marketing Mix : C4P's ?


 
Marketing Mix | The 4Ps > Best Practices Log in

The Role of Culture in Marketing Mix : C4P's ?
Mac
All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's : C4P's; believe me before analysing the product you must take note of the culture by analysing whether the people will like the products etc.
 

 
The Role of Culture in the 4 P's
John Emtage, Student (Other), Member
I fully agree with this! I have thought about this many many times and only this week did it click that what is done in one country and works will not...
 

 



















 


Special Interest Group Leader

Marketing Mix | The 4Ps
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 17-10-2018. All names of their owners.