The Role of Culture in Marketing Mix : C4P's ?

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The Role of Culture in Marketing Mix : C4P's ?

All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's : C4P's; believe me before analysing the product you must take note of the culture by analysing whether the people will like the products etc.

  John Emtage
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The Role of Culture in the 4 P's

I fully agree with this! I have thought about this many many times and only this week did it click that what is done in one country and works will not work in another.
In Trinidad everything comes down to price. In another country it may be quality, and so on.

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