4Ps are Not Optional, but Key Issues that MUST be addressed

12manage is looking for contributors...

Marketing Mix | The 4Ps > Forum Log in

4Ps are Not Optional, but Key Issues that MUST be addressed
Gene Lieb
The concept of a Marketing Mix implies that these are not options. In practice the 4Ps represent the key questions or issues that need to always be addressed in Marketing. There is no trade-off among them. They are each key action issues.
There are a number of other issues such as the participants referred to as the 4Cs and the marketing concepts which would include segments, offerings, brands, position and value which are used to formulate strategy and development the actions.
But the 4Ps remain as the underlying key issues that need to be addressed.



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Marketing Mix | The 4Ps
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 21-7-2018. All names of their owners.