Product in Marketing Mix ⇨ Customers' Value Bundle

Marketing Mix | The 4Ps
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Aung Chit Khin, Myanmar

Product in Marketing Mix ⇨ Customers' Value Bundle

I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical product only. So, i prefer using "Market offering" or "Customers' value bundle". Sure, it's a mouthful. But, those terms make you think of the 4 or 7 Ps and customers simultaneously and integratively.


andreea, Romania

Product's Value Bundle

That makes a lot of sense to me.
We might also call it "Product's Value Bundle", so we keep a P at the beginning.

Jim, Pakistan

Marketing Mix: Product Value Bundle

Yeah "Product Value Bundle" makes a lot of sense instead of just "Product".
:O well I think this site is amazing I truly do...


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