Customers' Value Bundle

Marketing Mix | The 4Ps
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Aung Chit Khin

Customers' Value Bundle

I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical product only. So, i prefer using "market offering" or "Customers' value bundle". Sure, it's a mouthful. But, those terms make you think of th 7 Ps and customers simultaneously and integratively.

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