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Shubhi Kotiya CxO / Board, Germany
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🔥 NEW In the digital economy the conventional Marketing Mix with 4P's must evolve to accommodate more customer participation. Kotler et al. suggest a marketing mix with four C's: Co-creation, Currency, Communal Activation and Conversation:
CO-CREATION: In the digital economy, co-creation is the new product development strategy. The product is developed by involving customers at the ideation stage. This increases the rate of success. Co-creation also allows for customization and personalization of the products, thereby providing superior value prepositions.
CURRENCY: Co-created products are offered at dynamic pricing, based on market demands. In the digital economy, price is similar to currency, which fluctuates depending on market demand. Industries like airlines, hospitality, retail, and all e-commerce shopping platforms today generate huge amounts of data from their customers. Using big data analytics these industries are able to provide differential pricing to different customers ba (...) Read more? Sign up for free
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Graham Williams Management Consultant, South Africa
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Kotler's New 4C Marketing Mix for the Digital Economy
I like it Subhi but suspect that many will see it (...)
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Dr. Klaus Nuehrich Management Consultant, Germany
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Kotler's 4C not a New Marketing Mix
For me that is really not new and not at all the r (...)
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Alkhaly Mohamed Tahey Conde Lecturer, Guinea
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4 Ps AND 4 Cs
These two models are useful, but the four P are th (...)
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Mudukula Mukubi Business Consultant, Zambia
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Kotler's 4C versus the 4P Model
Interesting additional perspective, primarily good (...)
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Serwaa Student (University), Ghana
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Kotler's New 4C Marketing Mix for the Digital Economy
This is interesting. Kotler's 4C seems to involve (...)
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Gandhi Heryanto Management Consultant, Indonesia
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Digital Technology Changes the Way You Apply the 4Ps Concept
The 4Ps concept of price, product, promotion, and (...)
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Warren Miller, CPA, CFA United States
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The 4 Cs versus the 4 Ps
I'm sticking with the 4 Ps because I don't think t (...)
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Victor Inambwae Zambia
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Similarity Between Co-Creation and Conversation
It appears to me that of the four 4 Cs that are ex (...)
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Alkhaly Mohamed Tahey Conde Lecturer, Guinea
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4 C in Knowledge Industries
@Victor Inambwae: The four Cs Model is also useful (...)
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Helen Strong Business Consultant, South Africa
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Role of 4 Cs
For me the 4Ps are the 'what' for the strategies a (...)
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rustenburg Business Consultant, Netherlands
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4 Ps AND 4 Cs
In my opinion, it is just marketing to use new key (...)
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Sumit Kumar Pattnaik Student (MBA), India
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Refreshing Read
This discussion has given me a whole new perspecti (...)
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Maurice Hogarth Consultant, United Kingdom
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Rephrase to Imply New and Different
As pointed out the C's are not new, but more like (...)
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Garth Sutherland Consultant, South Africa
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Do the 4P's Require Clarification?
All models evolve! That is the nature of academia. (...)
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Maurice Hogarth Consultant, United Kingdom
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Clarification from Evolution
@Garth Sutherland: Agreed, life evolves and that i (...)
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Shubhi Kotiya CxO / Board, Germany
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The Key in 4C's is Customer
The responses from many members from the forum ech (...)
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