Kotler's New 4C Marketing Mix for the Digital Economy

Marketing Mix | The 4Ps
Knowledge Center

 

Next Topic

Marketing Mix | The 4Ps > Forum > Kotler's New 4C Marketing Mix for the Digital Economy

🔥NEW Kotler's New 4C Marketing Mix for the Digital Economy
Shubhi Kotiya, Management Consultant, Germany, Premium Member
In the digital economy the conventional Marketing Mix with 4P's must evolve to accommodate more customer participation. Kotler et al. suggest a marketing mix with four C's: Co-creation, Currency, Communal Activation and Conversation:
  • CO-CREATION: In the digital economy, co-creation is the new product development strategy. The product is developed by involving customers at the ideation stage. This increases the rate of success. also allows for customization and personalization of the products, thereby providing superior value prepositions.
  • CURRENCY: Co-created products are offered at dynamic pricing, based on market demands. In the digital economy, price is similar to currency, which fluctuates depending on market demand. Industries like airlines, hospitality, retail, and all e-commerce shopping platforms today generate huge amounts of data from their customers. Using big these industries are able to provide differential pricing to different customers based on t (...) Read more? Sign up for free 2-12-2020

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Kotler's New 4C Marketing Mix for the Digital Economy
Graham Williams, Management Consultant, South Africa, Premium Member
  (...)

  Kotler's 4C not a New Marketing Mix
Dr. Klaus Nuehrich, Management Consultant, Germany, Member
  (...)

  4 Ps AND 4 Cs
Alkhaly Mohamed Tahey Conde, Lecturer, Guinea, Member
  (...)

  Kotler's 4C versus the 4P Model
Mudukula Mukubi, Business Consultant, Zambia, Member
  (...)

  Kotler's New 4C Marketing Mix for the Digital Economy
Serwaa, Student (University), Ghana, Member
  (...)

  Digital Technology Changes the Way You Apply the 4Ps Concept
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
  (...)

  The 4 Cs versus the 4 Ps
Warren Miller, CPA, CFA, United States, Member
  (...)

  Similarity Between Co-Creation and Conversation
Victor Inambwae, Zambia, Member
  (...)

  4 C in Knowledge Industries
Alkhaly Mohamed Tahey Conde, Lecturer, Guinea, Member
  (...)

  Role of 4 Cs
Helen Strong, Business Consultant, South Africa, Premium Member
  (...)

  4 Ps AND 4 Cs
rustenburg, Business Consultant, Netherlands, Premium Member
  (...)

  Refreshing Read
Sumit Kumar Pattnaik, Student (MBA), India, Member
  (...)

  Rephrase to Imply New and Different
Maurice Hogarth, Consultant, United Kingdom, Premium Member
  (...)

  Do the 4P's Require Clarification?
Garth Sutherland, Consultant, South Africa, Member
  (...)

  Clarification from Evolution
Maurice Hogarth, Consultant, United Kingdom, Premium Member
  (...)

  The Key in 4C's is Customer
Shubhi Kotiya, Management Consultant, Germany, Premium Member
  (...)

   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
Kotler's New 4C Marketing Mix for the Digital Economy
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes


Marketing Mix | The 4Ps
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 12-7-2020. All names of their owners.