Necessary Skills of Marketers

Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Best Practices > Necessary Skills of Marketers

Necessary Skills of Marketers
Paula Kokare, Project Manager, Switzerland, Member
According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing efforts:
  • ANALYSIS: marketers have to be good at - Market analysis to identify the characteristics and demands of the market, and - Product analysis to facilitate identification of market opportunities.
  • PLANNING: marketers have to master: - Continuous product development planning, which allows marketers to identify sources of new ideas and ways to market products better, i.e. packaging, identifying additional product features and testing those. - Planning the pricing of the goods effectively to include all desired features at prices that an organization can afford to sell and customers are willing to pay for. - Distribution planning is essential for the marketers to determine the most effective ways to deliver the planned product at the right time and - by most effective and efficient means- to the right place. - Promotion planning will be do (...) Read more? Sign up for free

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Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes


Marketing Mix | The 4Ps
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