Necessary Skills of Marketers

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Necessary Skills of Marketers
Paula Kokare, Project Manager, Switzerland, Premium Member
According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing efforts:
  • ANALYSIS: marketers have to be good at
    - Market analysis to identify the characteristics and demands of the market, and
    - Product analysis to facilitate identification of market opportunities.
  • PLANNING: marketers have to master:
    - Continuous product development planning, which allows marketers to identify sources of new ideas and ways to market products better, i.e. packaging, identifying additional product features and testing those.
    - Planning the pricing of the goods effectively to include all desired features at prices that an organization can afford to sell and customers are willing to pay for.
    - Distribution planning is essential for the marketers to determine the most effective ways to deliver the planned product at the right time and - by most effective and efficient means- to the right place.
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