Marketing of Services and Non Purely Physical Products?

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Marketing Mix | The 4Ps Knowledge Center

Forum 38 Aung Chit Khin, Myanmar Marketing of Services and Non Purely Physical Products? Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after-sale services in additional to the physical benefits. For this the Extended Marketing Mix (7Ps) is to be preferred. X Welcome to the Marketing Mix | The 4Ps forum. The topic being discussed here is: "Marketing of Services and Non Purely Physical Products?". Sign up now to gain access. It's easy and 100% free. Log in   Comments Sort by date Sort by rating Rating   0 Fawas, Sri Lanka   Extended Marketing Mix Yes, also called Extended Marketing Mix. See also the text and the link in "Compare also:" below.   0 Tahir Mumtaz Awan Professor, Pakistan   Rename 'Extended Marketing Mix' to 'Marketing Mix' Usually the marketing mix for services includes 7 Ps. If we consider the present market conditions, without services even a tangible product is of no use. So instead of naming the 7 Ps the 'extended marketing mix', we should call it simply 'marketing mix'. Marketing books should include the former extended or new marketing mix under the heading of marketing mix. And the concept of 4Ps should be represented under the heading "marketing mix in the past" or similar.   Leave a comment Share your knowledge or experience

More on Marketing Mix | The 4Ps: Summary Discussion Topics 🥇 Before using the Marketing Mix Marketing Mix Alternatives 🥈 4P Implementation Steps. Order of Implementing the 4Ps? Promotion (4th P of Marketing Mix) Includes Image/Reputation Impact of Marketing Plan on Employees? 🥉 Marketing Mix P's for Online Companies 👀 Marketing of Services and Non Purely Physical Products? 🔥 Kotler's New 4C Marketing Mix for the Digital Economy Promotion Mix | Marketing Communications Mix Marketing = Marketing Mix + Customers = 4P's + C Marketing Mix During Recesssion The 5 Product Levels Model (Kotler) The SIVA Model of Marketing Why is Using the Marketing Mix Important? Product in Marketing Mix ⇨ Customers' Value Bundle The Five V's for Marketing Mix Add a Living Element to the Marketing Mix Necessary Skills of Marketers New Marketing Mix Concept: SAVE What is the 5P's Marketing Mix? How the Marketing Mix Influences Operations The Role of Culture in Marketing Mix : C4P's ? Special Interest Group Leigh Cowan CEO

Marketing Mix | The 4Ps Knowledge Center

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