Marketing of Services and Non Purely Physical Products?

Marketing Mix | The 4Ps
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			              Marketing Mix | The 4Ps > Forum > Marketing of Services and Non Purely Physical Products?
			            
				              Marketing of Services and Non Purely Physical Products?

			                Aung Chit Khin

			                Most of today's products are not purely physical.  We are also offering intangible values like brand feelings and after-sale services in additional to the physical benefits.  For this the Extended Marketing Mix (7Ps) is to be preferred....
			            
			                  		Extended Marketing Mix
														
														Fawas
Yes, also called Extended Marketing Mix. See also the text and the link in "Compar...
			                  	
			                  			Rename 'Extended Marketing Mix' to 'Marketing Mix'
															
															Tahir Mumtaz Awan, Professor, Pakistan, Member
Usually the marketing mix for services includes 7 Ps. If we consider the present market conditions, without services even a tangible product is of no ...
			                  		
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	                            Marketing Mix | The 4Ps
	                          
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Marketing Mix | The 4Ps
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