Marketing of Services and Non Purely Physical Products?

Marketing Mix | The 4Ps
Knowledge Center


Aung Chit Khin, Myanmar

Marketing of Services and Non Purely Physical Products?

Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after-sale services in additional to the physical benefits. For this the Extended Marketing Mix (7Ps) is to be preferred.


Fawas, Sri Lanka

Extended Marketing Mix

Yes, also called Extended Marketing Mix. See also the text and the link in "Compare also:" below.

Tahir Mumtaz Awan
Professor, Pakistan

Rename 'Extended Marketing Mix' to 'Marketing Mix'

Usually the marketing mix for services includes 7 Ps. If we consider the present market conditions, without services even a tangible product is of no use.
So instead of naming the 7 Ps the 'extended marketing mix', we should call it simply 'marketing mix'.
Marketing books should include the former extended or new marketing mix under the heading of marketing mix. And the concept of 4Ps should be represented under the heading "marketing mix in the past" or similar.


More on Marketing Mix | The 4Ps:
Discussion Topics
🥇 Before using the Marketing Mix
Marketing Mix Alternatives
🥈 4P Implementation Steps. Order of Implementing the 4Ps?
Promotion (4th P of Marketing Mix) Includes Image/Reputation
Impact of Marketing Plan on Employees?
🥉 Marketing Mix P's for Online Companies
👀Marketing of Services and Non Purely Physical Products?
🔥 Kotler's New 4C Marketing Mix for the Digital Economy
Promotion Mix | Marketing Communications Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix During Recesssion
The 5 Product Levels Model (Kotler)
The SIVA Model of Marketing
Why is Using the Marketing Mix Important?
Product in Marketing Mix ⇨ Customers' Value Bundle
The Five V's for Marketing Mix
Add a Living Element to the Marketing Mix
Necessary Skills of Marketers
New Marketing Mix Concept: SAVE
What is the 5P's Marketing Mix?
How the Marketing Mix Influences Operations
The Role of Culture in Marketing Mix : C4P's ?
Special Interest Group
Leigh Cowan

Marketing Mix | The 4Ps
Knowledge Center

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