Marketing of Services and Non Purely Physical Products?

Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Best Practices > Marketing of Services and Non Purely Physical Products?

Marketing of Services and Non Purely Physical Products?
Aung Chit Khin
Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after-sale services in additional to the physical benefits. For this the is to be preferred. (...) Read more? Sign up for free

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  Extended Marketing Mix
Fawas
  Yes, also called Extended Marketing Mix. See also the text and the link in "Compare also:" below.

  Rename 'Extended Marketing Mix' to 'Marketing Mix'
Tahir Mumtaz Awan, Professor, Pakistan, Member
  Usually the marketing mix for services includes 7 Ps. If we consider the present market conditions, without services even a tangible product is of no use.
So instead of naming the 7 Ps the 'extended marketing mix', we should call it simply 'marketing mix'.
Marketing books should include the former extended or new marketing mix under the heading of marketing mix. And the concept of 4Ps should be represented under the heading "marketing mix in the past" or similar.

   
Special Interest Group Leader
Leigh Cowan
CEO

Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Necessary Skills of Marketers
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes


Marketing Mix | The 4Ps
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