Promotion Mix | Marketing Communications Mix

Marketing Mix | The 4Ps
Knowledge Center

 

Next Topic

Marketing Mix | The 4Ps > Best Practices

Jaap de Jonge, Editor, Netherlands
The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion. The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships. It's important that a company not only creates but also communicates its to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about. The PM consists of a blend of 5 variables that a marketer can control:
  1. : Any paid form of (non-personal) communication and marketing used to convince or persuade viewers, readers or listeners about the benefits of certain products, services, a company or even ideas.
  2. : Short-term incentives to encourage the purchase or sale of a product or se (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  zacharia mwendwa, Student (Other)
 

Promotional Mix Includes PR

I like the way Jonge brought PR into the promotion (...)

  Gandhi Heryanto, Management Consultant, Indonesia
 

Another Perspective on Integrated Marketing Communication

The Journal of Integrated Marketing Communication (...)

  Andrew Blaine, Business Consultant, South Africa
 

Measuring the Promotion Efforts

To be successful, any marketing/promotional initia (...)

  Jaap de Jonge, Editor, Netherlands
 

The Essence of Integrated Marketing Communication

@: Thanks for sharing this perspective of the Jour (...)

  Fidorra, Manager, Germany
 

Powerful Customer Interaction at the basis of the Promotion Mix

From my experience, one of the most powerful custo (...)

  Helen Strong, Business Consultant, South Africa
 

Engagement Gearing

There is absolutely no doubt that different types (...)

  jorge anibal hoyos hoyos, Manager, Colombia
 

Understand the Profile of the Customers First

Not only the customers’ needs but their entire pro (...)

  Jafeth Quintanilla, Teacher, Peru
 

Tools in the Promotion Mix can be Treated Separately too

I believe that the five tools of the promotion mix (...)

  vijay, Manager, India
 

Sales Promotion Through Exhibitions

Historically, exhibitions have been one of the maj (...)

  Sarah Daghman, Lecturer, Russian Federation
 

Integrated Marketing Communications

WHAT IS INTEGRATED MARKETING COMMUNICATIONS? DEFIN (...)

  A Kahnesky, Analyst, Denmark
 

Another Summary of the Promotion Mix

Here's another very similar summary of the marketi (...)

 
More on Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Necessary Skills of Marketers
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes
Special Interest Group Leader
Leigh Cowan
CEO

Marketing Mix | The 4Ps
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 29-9-2020. All names ™ of their owners.