All about Marketing Mix | The 4Ps
Learn from colleagues and experts
Join now. Completely free.
Log in
X
Why register?
Welcome to the world's #1 website about management.
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- Share best practices with 1,000,000 members.
- Accelerate your management career.
- Completely free.
Log in
|
Promotion Mix | Marketing Communications Mix
Jaap de Jonge, Editor, Netherlands
The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion.
The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships.
It’s important that a company not only creates but also communicates its value propositions to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about.
The PM consists of a blend of 5 variables that a marketer can control:
- ADVERTISING: Any paid form of (non-personal) communication and marketing used to convince ... Register
|
|
| |
|
|
|
| |
|
Engagement Gearing Helen Strong, Business Consultant, South Africa There is absolutely no doubt that different types ... |
|
| |
Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.
|
|
|
|
|
Special Interest Group Leader
|
|
|
More on Marketing Mix | The 4Ps
|
|
|
|
|
|
|
|
