Promotion Mix | Marketing Communications Mix


 
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Promotion Mix | Marketing Communications Mix
Jaap de Jonge, Editor, Netherlands

The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion.
The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships.
Itís important that a company not only creates but also communicates its value propositions to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about.
The PM consists of a blend of 5 variables that a marketer can control:
  1. ADVERTISING: Any paid form of (non-personal) communication and marketing used to convince ... Register
 

 
Promotional Mix Includes PR
zacharia mwendwa, Student (Other)
I like the way Jonge brought PR into the promotion...
 

 
Another Perspective on Integrated Marketing Communication
Gandhi Heryanto, Management Consultant, Indonesia
The Journal of Integrated Marketing Communication ...
 

 
Measuring the Promotion Efforts
Andrew Blaine, Business Consultant, South Africa
To be successful, any marketing/promotional initia...
 

   

 
Powerful Customer Interaction at the basis of the Promotion Mix
Fidorra, Manager, Germany
From my experience, one of the most powerful custo...
 

 
Engagement Gearing
Helen Strong, Business Consultant, South Africa
There is absolutely no doubt that different types ...
 

 
Understand the Profile of the Customers First
jorge anibal hoyos hoyos, Manager, Colombia
Not only the customersí needs but their entire pro...
 

 
Tools in the Promotion Mix can be Treated Separately too
Jafeth Quintanilla, Teacher, Peru
I believe that the five tools of the promotion mix...
 

 
Sales Promotion Through Exhibitions
vijay, Manager, India
Historically, exhibitions have been one of the maj...
 

 
 

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