Promotion Mix | Marketing Communications Mix

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Promotion Mix | Marketing Communications Mix
Jaap de Jonge, Editor
The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion.
The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships.
Itís important that a company not only creates but also communicates its value propositions to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about.
The PM consists of a blend of 5 variables that a marketer can control:
  1. ADVERTISING: Any paid form of (non-personal) communication and marketing used to convince ... Register

Promotional Mix Includes PRSign up
zacharia mwendwa, Member
I like the way Jonge brought PR into the promotion...

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Gandhi Heryanto, Member
The Journal of Integrated Marketing Communication ...

Measuring the Promotion EffortsSign up
Andrew Blaine, Member
To be successful, any marketing/promotional initia...


Powerful Customer Interaction at the basis of the Promotion MixSign up
Fidorra, Member
From my experience, one of the most powerful custo...

Engagement GearingSign up
Helen Strong, Member
There is absolutely no doubt that different types ...

Understand the Profile of the Customers FirstSign up
jorge anibal hoyos hoyos, Member
Not only the customersí needs but their entire pro...

Tools in the Promotion Mix can be Treated Separately tooSign up
Jafeth Quintanilla, Member
I believe that the five tools of the promotion mix...

Sales Promotion Through ExhibitionsSign up
vijay, Member
Historically, exhibitions have been one of the maj...


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