Promotion Mix | Marketing Communications Mix

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The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion. The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships. It's important that a company not only creates but also communicates its value propositions to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about. The PM consists of a blend of 5 variables that a marketer can control: ADVERTISING: Any paid form of (non-personal) communication and marketing used to convince or persuade viewers, readers or listeners about the benefits of certain products, services, a company or even ideas. SALES PROMOTION: Short-term incentives to encourage (...) Read more? Sign up for free

		zacharia mwendwa Student (Other)
	Promotional Mix Includes PR I like the way Jonge brought PR into the promotion (...)

		Gandhi Heryanto Management Consultant, Indonesia
	Another Perspective on Integrated Marketing Communication The Journal of Integrated Marketing Communication (...)

		Andrew Blaine Business Consultant, South Africa
	Measuring the Promotion Efforts To be successful, any marketing/promotional initia (...)

		Jaap de Jonge Editor, Netherlands
	The Essence of Integrated Marketing Communication @Gandhi Heryanto: Thanks for sharing this perspect (...)

		Fidorra Manager, Germany
	Powerful Customer Interaction at the basis of the Promotion Mix From my experience, one of the most powerful custo (...)

		Helen Strong Business Consultant, South Africa
	Engagement Gearing There is absolutely no doubt that different types (...)

		jorge anibal hoyos hoyos Manager, Colombia
	Understand the Profile of the Customers First Not only the customers’ needs but their entire pro (...)

		Jafeth Quintanilla Teacher, Peru
	Tools in the Promotion Mix can be Treated Separately too I believe that the five tools of the promotion mix (...)

		vijay Manager, India
	Sales Promotion Through Exhibitions Historically, exhibitions have been one of the maj (...)

		Sarah Daghman Lecturer, Russian Federation
	Integrated Marketing Communications WHAT IS INTEGRATED MARKETING COMMUNICATIONS? DEFIN (...)

		A Kahnesky Analyst, Denmark
	Another Summary of the Promotion Mix Here's another very similar summary of the marketi (...)