Promotion Mix | Marketing Communications Mix

Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Best Practices > Promotion Mix | Marketing Communications Mix

Promotion Mix | Marketing Communications Mix
Jaap de Jonge, Management Consultant, Netherlands
The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion.
The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships.
Itís important that a company not only creates but also communicates its value propositions to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about.
The PM consists of a blend of 5 variables that a marketer can control:
  1. ADVERTISING: Any paid form of (non-personal) communication and marketing used to convince ... Read more? Sign up for free
 

 
Promotional Mix Includes PR
zacharia mwendwa, Student (Other), Member
 

 
Another Perspective on Integrated Marketing Communication
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
 

 
Measuring the Promotion Efforts
Andrew Blaine, Business Consultant, South Africa, Member
 

 
The Essence of Integrated Marketing Communication
Jaap de Jonge, Management Consultant, Netherlands
 

   

 
Engagement Gearing
Helen Strong, Business Consultant, South Africa, Member
 

 
Understand the Profile of the Customers First
jorge anibal hoyos hoyos, Manager, Colombia, Member
 

 
Tools in the Promotion Mix can be Treated Separately too
Jafeth Quintanilla, Teacher, Peru, Member
 

 
Sales Promotion Through Exhibitions
vijay, Manager, India, Member
 

     

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