Promotion Mix | Marketing Communications Mix

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in

The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion. The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships. It's important that a company not only creates but also communicates its to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about. The PM consists of a blend of 5 variables that a marketer can control:

1. : Any paid form of (non-personal) communication and marketing used to convince or persuade viewers, readers or listeners about the benefits of certain products, services, a company or even ideas.
2. : Short-term incentives to encourage the purchase or sale of a product or se (...) Read more? Sign up for free
   

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in

		Promotional Mix Includes PR zacharia mwendwa, Student (Other), Member
	(...)

		Another Perspective on Integrated Marketing Communication Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
	(...)

		Measuring the Promotion Efforts Andrew Blaine, Business Consultant, South Africa, Member
	(...)

		The Essence of Integrated Marketing Communication Jaap de Jonge, Editor, Netherlands
	(...)

		Powerful Customer Interaction at the basis of the Promotion Mix Fidorra, Manager, Germany, Member
	(...)

		Engagement Gearing Helen Strong, Business Consultant, South Africa, Premium Member
	(...)

		Understand the Profile of the Customers First jorge anibal hoyos hoyos, Manager, Colombia, Member
	(...)

		Tools in the Promotion Mix can be Treated Separately too Jafeth Quintanilla, Teacher, Peru, Member
	(...)

		Sales Promotion Through Exhibitions vijay, Manager, India, Member
	(...)

		Integrated Marketing Communications Sarah Daghman, Lecturer, Russian Federation, Premium Member
	(...)

		Another Summary of the Promotion Mix Devendra Vyavaharkar, Student (MBA), India, Premium Member
	(...)