Promotion Mix | Marketing Communications Mix

Marketing Mix | The 4Ps
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Jaap de Jonge
Editor, Netherlands
The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion. The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships. It's important that a company not only creates but also communicates its value propositions to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about. The PM consists of a blend of 5 variables that a marketer can control: ADVERTISING: Any paid form of (non-personal) communication and marketing used to convince or persuade viewers, readers or listeners about the benefits of certain products, services, a company or even ideas. SALES PROMOTION: Short-term incentives to encourage (...) Read more? Sign up for free

  zacharia mwendwa
Student (Other)
 

Promotional Mix Includes PR

I like the way Jonge brought PR into the promotion (...)

  Gandhi Heryanto
Management Consultant, Indonesia
 

Another Perspective on Integrated Marketing Communication

The Journal of Integrated Marketing Communication (...)

  Andrew Blaine
Business Consultant, South Africa
 

Measuring the Promotion Efforts

To be successful, any marketing/promotional initia (...)

  Jaap de Jonge
Editor, Netherlands
 

The Essence of Integrated Marketing Communication

@Gandhi Heryanto: Thanks for sharing this perspect (...)

  Fidorra
Manager, Germany
 

Powerful Customer Interaction at the basis of the Promotion Mix

From my experience, one of the most powerful custo (...)

  Helen Strong
Business Consultant, South Africa
 

Engagement Gearing

There is absolutely no doubt that different types (...)

  jorge anibal hoyos hoyos
Manager, Colombia
 

Understand the Profile of the Customers First

Not only the customers’ needs but their entire pro (...)

  Jafeth Quintanilla
Teacher, Peru
 

Tools in the Promotion Mix can be Treated Separately too

I believe that the five tools of the promotion mix (...)

  vijay
Manager, India
 

Sales Promotion Through Exhibitions

Historically, exhibitions have been one of the maj (...)

  Sarah Daghman
Lecturer, Russian Federation
 

Integrated Marketing Communications

WHAT IS INTEGRATED MARKETING COMMUNICATIONS? DEFIN (...)

  A Kahnesky
Analyst, Denmark
 

Another Summary of the Promotion Mix

Here's another very similar summary of the marketi (...)

 

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