Promotion Mix | Marketing Communications Mix

Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Best Practices

Jaap de Jonge, Editor, Netherlands
The term Promotion Mix (PM), also called Marketing Communications Mix, must not be confused with the (4 Ps). In fact, the Promotion Mix breaks down one of the 4 Ps: Promotion. The PM can be defined as the specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships. It's important that a company not only creates but also communicates its to its prospects and customers in a planned and clear way to create and develop profitable customer relationships. This is what promotion and the PM are all about. The PM consists of a blend of 5 variables that a marketer can control:
  1. : Any paid form of (non-personal) communication and marketing used to convince or persuade viewers, readers or listeners about the benefits of certain products, services, a company or even ideas.
  2. : Short-term incentives to encourage the purchase or sale of a product or se (...) Read more? Sign up for free

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  zacharia mwendwa, Student (Other)

Promotional Mix Includes PR

I like the way Jonge brought PR into the promotion (...)

  Gandhi Heryanto, Management Consultant, Indonesia

Another Perspective on Integrated Marketing Communication

The Journal of Integrated Marketing Communication (...)

  Andrew Blaine, Business Consultant, South Africa

Measuring the Promotion Efforts

To be successful, any marketing/promotional initia (...)

  Jaap de Jonge, Editor, Netherlands

The Essence of Integrated Marketing Communication

@: Thanks for sharing this perspective of the Jour (...)

  Fidorra, Manager, Germany

Powerful Customer Interaction at the basis of the Promotion Mix

From my experience, one of the most powerful custo (...)

  Helen Strong, Business Consultant, South Africa

Engagement Gearing

There is absolutely no doubt that different types (...)

  jorge anibal hoyos hoyos, Manager, Colombia

Understand the Profile of the Customers First

Not only the customers’ needs but their entire pro (...)

  Jafeth Quintanilla, Teacher, Peru

Tools in the Promotion Mix can be Treated Separately too

I believe that the five tools of the promotion mix (...)

  vijay, Manager, India

Sales Promotion Through Exhibitions

Historically, exhibitions have been one of the maj (...)

  Sarah Daghman, Lecturer, Russian Federation

Integrated Marketing Communications


  A Kahnesky, Analyst, Denmark

Another Summary of the Promotion Mix

Here's another very similar summary of the marketi (...)

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