New Marketing Mix Concept: SAVE

Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Best Practices > New Marketing Mix Concept: SAVE

New Marketing Mix Concept: SAVE
ANUJ KUMAR SHRIVASTAVA, Manager, India, Member
We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion. We are finding that these are no longer the same and it's time to replace them by a new marketing mix concept: SAVE: - SOLUTION replacing Product: Do not define offerings by there features, functions and technological superiority, but by the needs they meet. - ACCESS replacing Place: Donít focus on individual purchase locations or channels. Develop an integrated cross channel presence that considers customers' entire purchase journey. - VALUE replacing Price: Donít stress on how price relates to production cost, profit margin or competitors price. Articulate benefits relative to price. - EDUCATION replacing Promotion: Donít rely just on advertisement, PR, and personal selling. Provide information relevant to the customers specific needs at each point during the purchase process.
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  SAVE Marketing Mix Concept
Jaap de Jonge, Editor, Netherlands
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Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes


Marketing Mix | The 4Ps
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