What is the 5P's Marketing Mix?

      
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		            		Mohd. Irfanuddin
Entrepreneur
			            
What is the 5P's Marketing Mix?

	          		I want to know the following about the 5P model:

Where exactly does it fit in marketing and marketing research? Thank you.
				      
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						            	Jaap de Jonge
Editor, Netherlands
												
				                5 Ps do not Fit in Marketing

													Hi Mohd., the answer to your question is that this model does not fit in marketing at all. You are probably confusing the 5 Ps with the 4 Ps ('Marketing Mix') or with the 7 Ps ('Extended Marketing Mix').
				                
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						            	Daniel Ayesukwe
Student (MBA), Philippines
												
				                5 Ps Model do not Fit Marketing

													Mohd, indeed historically there were always 4 P's accepted in the marketing mix.

Others have argued and now we have an additional 3 P's making 7P's.

The basis 4 are: 1. Products, 2. Place, 3. Price, 4. Promotion.

The extra 3 are: 5. People, 6. Process and 7. Physical evidence.

However, I prefer to work with just the first 4 P's, because to me they are all-encompassing.
				                
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						            	Jaap de Jonge
Editor, Netherlands
												
				                5P Model by Pryor et Al

													There is also a 5P Model by Pryor, White and Toombs, but that is an organizational development and s... Sign up
				              
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