5 Ps Model do not Fit Marketing
Daniel Ayesukwe, Student (MBA), Philippines, Member
Mohd, indeed historically there were always 4 P's accepted in the marketing mix.
Others have argued and now we have an additional 3 P's making 7P's.
The basis 4 are: 1. Products, 2. Place, 3. Price, 4. Promotion.
The extra 3 are: 5. People, 6. Process and 7. Physical evidence.
However, I prefer to work with just the first 4 P's, because to me they are all-encompassing.