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Mohd. Irfanuddin
Entrepreneur
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What is the 5P's Marketing Mix?
I want to know the following about the 5P model:
Where exactly does it fit in marketing and marketing research? Thank you.
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Daniel Ayesukwe
Student (MBA), Philippines
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5 Ps Model do not Fit Marketing
Mohd, indeed historically there were always 4 P's accepted in the marketing mix.
Others have argued and now we have an additional 3 P's making 7P's.
The basis 4 are: 1. Products, 2. Place, 3. Price, 4. Promotion.
The extra 3 are: 5. People, 6. Process and 7. Physical evidence.
However, I prefer to work with just the first 4 P's, because to me they are all-encompassing.
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Jaap de Jonge
Editor, Netherlands
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5P Model by Pryor et Al
There is also a 5P Model by Pryor, White and Toomb...
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Leigh Cowan