What is the 5P's Marketing Mix?

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What is the 5P's Marketing Mix?
Mohd. Irfanuddin, Member
I want to know the following about the 5P model:
Where exactly does it fit in marketing and marketing research? Thank you.

5 Ps do not Fit in Marketing..
Jaap de Jonge, Editor
Hi Mohd., the answer to your question is that this model does not fit in marketing at all. You are probably confusing the 5P's with the 4 Ps ('Marketing Mix') or with the 7 Ps ('Extended Marketing Mix').

5 Ps Model do not Fit Marketing
Daniel Ayesukwe, Member
Mohd, indeed historically there were always 4 P's accepted in the marketing mix.
Others have argued and now we have an additional 3 P's making 7P's.
The basis 4 are: 1. Products, 2. Place, 3. Price, 4. Promotion.
The extra 3 are: 5. People, 6. Process and 7. Physical evidence.
However, I prefer to work with just the first 4 P's, because to me they are all-encompassing.

5P Model by Pryor et al.
Jaap de Jonge, Editor
There is also a 5P Model by Pryor, White and Toombs, but that is an organizational development and strategy model and is not related to marketing or marketing research.


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