|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
|
What is the 5P's Marketing Mix?
Mohd. Irfanuddin, Entrepreneur, Member
|
I want to know the following about the 5P model:
Where exactly does it fit in marketing and marketing research? Thank you. (...) Read more? Sign up for free
|
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
| |
|
5 Ps Model do not Fit Marketing
Daniel Ayesukwe, Student (MBA), Philippines, Member
|
|
Mohd, indeed historically there were always 4 P's accepted in the marketing mix.
Others have argued and now we have an additional 3 P's making 7P's.
The basis 4 are: 1. Products, 2. Place, 3. Price, 4. Promotion.
The extra 3 are: 5. People, 6. Process and 7. Physical evidence.
However, I prefer to work with just the first 4 P's, because to me they are all-encompassing.
|
|
