Add a Living Element to the Marketing Mix

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Marketing Mix | The 4Ps > Forum > Add a Living Element to the Marketing Mix

Add a Living Element to the Marketing Mix
Jacob George, Financial Consultant, India, Member
Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promotion. As you know it was expanded to 7Ps, 11 Ps and so on an endless list! But for simplicity we shall confine our discussions here to the traditional 4 Ps. We shall start with a hypothetical case that Jack faced.

--- The Dilemma that Jack Faced ---
Jack, from his childhood on wanted to make money and earn a name for him. He saw his academics as a means for that. Chasing this dream, he was bright in his studies as a child. After completing his primary education he opted for business education as he saw that as a route to his goal. Completing his undergraduate course he wanted to do his masters at the premier college in the country. Though the entry was tough, Jack gained admission. Now came his last hurdle in academics. Jack wanted to pass his MBA with flying colors (Editor: ~cum laude, with honours). Jack ... Read more? Sign up for free
 

 
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