Add a Living Element to the Marketing Mix

Marketing Mix | The 4Ps
Knowledge Center

 

Next Topic

Marketing Mix | The 4Ps > Forum > Add a Living Element to the Marketing Mix

Add a Living Element to the Marketing Mix
Jacob George, Financial Consultant, India, Member
Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promotion. As you know it was , 11 Ps and so on an endless list! But for simplicity we shall confine our discussions here to the traditional 4 Ps. We shall start with a hypothetical case that Jack faced. --- The Dilemma that Jack Faced --- Jack, from his childhood on wanted to make money and earn a name for him. He saw his academics as a means for that. Chasing this dream, he was bright in his studies as a child. After completing his primary education he opted for business education as he saw that as a route to his goal. Completing his undergraduate course he wanted to do his masters at the premier college in the country. Though the entry was tough, Jack gained admission. Now came his last hurdle in academics. Jack wanted to pass his MBA with flying colors (Editor: ~cum laude, with honours). Jack worked hard from day one on. He knew very well that he was not too far (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Elements of Marketing Mix
Nikandish, Manager, Member
(...)
 

 
The Experiences of People Matters in Further Sales
Jacob George, Financial Consultant, India, Member
(...)
 

 
Replace People with Consciousness
srinivas, Lecturer, India, Member
(...)
 

 
Consciousness is a Trait of the People
Jacob George, Financial Consultant, India, Member
(...)
 

 
People are a Subset in the Superset of Consciousness
srinivas, Lecturer, India, Member
(...)
 

 
Traits Involved.....?
Jacob George, Financial Consultant, India, Member
(...)
 

 
The Most Important P in the Marketing MIx is People!
James Tian, Manager, Singapore, Member
(...)
 

 
The Marketing Mix Problems Arise Due to not Knowing the Customer
S K Bal Palekar, CxO / Board, India, Member
(...)
 

 
Other Dimensions
srinivas, Lecturer, India, Member
(...)
 

 
On Other Dimensions ...
Jacob George, Financial Consultant, India, Member
(...)
 

 
Necessity for a Living Element in Marketing Mix
Uduakobong Sunday, Management Consultant, Nigeria, Member
(...)
 

 
People Make the DIfference in Business and in Marketing
rafael angel calvo arguedas, Business Consultant, Member
(...)
 

 
No Principle Works for Itself, the 4Ps is a MIX
Robinson M. Tenu, Entrepreneur, Cameroon, Member
(...)
 

 
Add a Living Element to the Marketing Mix
Charles Oriaku, United Kingdom, Member
(...)
 

 
Seeking for True Knowledge
Yemi Adegbola, HR Consultant, Nigeria, Member
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


Marketing Mix | The 4Ps
Summary
Forum
Best Practices


Marketing Mix | The 4Ps
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.3 - Last updated: 22-1-2020. All names of their owners.