Add a Living Element to the Marketing Mix

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Add a Living Element to the Marketing Mix
Jacob George, Financial Consultant, India, Member
Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promotion. As you know it was expanded to 7Ps, 11 Ps and so on an endless list! But for simplicity we shall confine our discussions here to the traditional 4 Ps. We shall start with a hypothetical case that Jack faced.

--- The Dilemma that Jack Faced ---
Jack, from his childhood on wanted to make money and earn a name for him. He saw his academics as a means for that. Chasing this dream, he was bright in his studies as a child. After completing his primary education he opted for business education as he saw that as a route to his goal. Completing his undergraduate course he wanted to do his masters at the premier college in the country. Though the entry was tough, Jack gained admission. Now came his last hurdle in academics. Jack wanted to pass his MBA with flying colors (Editor: ~cum laude, with honours). Jack ...Register

Elements of Marketing Mix
Nikandish, Manager, Member
Thank you Jacob for writing this topic. Although the 4P Model is completely related to the sales and marketing strategy of a company, I am agreeing wi...

The Experiences of People Matters in Further Sales
Jacob George, Financial Consultant, India, Member
@Nikandish: Thanks. As for the questions you asked about the interactions between seller and the customer, there ha...

Replace People with Consciousness
srinivas, Lecturer, India, Member
I am firm believer that success cannot elude the person who is ever aware of the consciousness aspect.I think it has a good impact in the business dec...

Consciousness is a Trait of the People
Jacob George, Financial Consultant, India, Member
@Srinivas: Can consciousness not be termed as a trait of the people involved?...

People are a Subset in the Superset of Consciousness
srinivas, Lecturer, India, Member
@Jacob: I think aspect of consciousness is more inclusive. Inclusive of all beings (both animate and inanimate (for example the environment in which w...

Traits Involved.....?
Jacob George, Financial Consultant, India, Member
@Srinivas: OK... But will that be the only one... Like will that alone ensure sucess?...

The Most Important P in the Marketing MIx is People!
James Tian, Manager, Singapore, Member
Hi Jacob, Thank you very much for illustrating the missing P in the regular marketing mix. Which is People. In our highly sophisticated and techno wor...

The Marketing Mix Problems Arise Due to not Knowing the Customer
S K Bal Palekar, CxO / Board, India, Member
The 4Ps or 7Ps are mere templates. What goes inside these templates is far more important than what format you use. After all, the Marketing Mix is...

Other Dimensions
srinivas, Lecturer, India, Member
@Jacob, as you have rightly pointed out it is not sufficient to be aware of the consciousness aspect alone. It also means to be conscious of fact like...

On Other Dimensions ...
Jacob George, Financial Consultant, India, Member
@Srinivas: True Srinivas... Our duty in fact to take care of our fellow beings!...

Necessity for a Living Element in Marketing Mix
Uduakobong Sunday, Management Consultant, Nigeria, Member
For the first time I have just realised that just as the Factors of Production has 4 Ms- Men, Money, Materials and Land, the marketing mix has been in...

People Make the DIfference in Business and in Marketing
rafael angel calvo arguedas, Business Consultant, Member
The fours P's of marketing, like all other principles in business management, do not act on their own, they respond well or poorly, depending on who a...

No Principle Works for Itself, the 4Ps is a MIX
Robinson M. Tenu, Entrepreneur, Cameroon, Member
Management principles worked and are working and peoples are still working on them to get the best as time changes. The question is how did you apply ...

Add a Living Element to the Marketing Mix
Charles Oriaku, United Kingdom, Member
Dear Jacob George,
Thanks a million for adding the missing link to the marketing mix: "the people", internal and external people needed to be str...

Seeking for True Knowledge
Yemi Adegbola, HR Consultant, Nigeria, Member
An interesting piece, an interesting discovery by Jacob!
True knowledge consists in seeking to know what you don't know. As HR practitioners, we ...


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