How the Marketing Mix Influences Operations

Marketing Mix | The 4Ps
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Fatima Habib
Student (MBA), Pakistan

How the Marketing Mix Influences Operations

Can anyone explain the relevance of the marketing plan to operations management in an organization with an example?

  Jaap de Jonge
Editor, Netherlands
 

Influence of Marketing Plan on Operations

Here is an example: Suppose a marketing mix or plan contains a promotion in the form of a broad and intensive marketing campaign in some region or country.
Then it would be crucial that the operations function of the company is timely informed of the exact time when the campaign will take place, so they can prepare for the extra demands that will be placed on them in that region in that period.

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