How the Marketing Mix Influences Operations

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Marketing Mix | The 4Ps > Forum > How the Marketing Mix Influences Operations

How the Marketing Mix Influences Operations
Fatima Habib, Student (MBA), Pakistan, Member
Can anyone explain the relevance of the marketing plan to operations management in an organization with an example?
 

 
Influence of Marketing Plan on Operations
Jaap de Jonge, Management Consultant, Netherlands
Here is an example: Suppose a marketing mix or plan contains a promotion in the form of a broad and intensive marketing campaign in some region or country.
Then it would be crucial that the operations function of the company is timely informed of the exact time when the campaign will take place, so they can prepare for the extra demands that will be placed on them in that region in that period.
 

     

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