What are the Implications for 4Ps if the Exchange Rate Changes

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	                What are the Implications for 4Ps if the Exchange Rate Changes

	                Jhoy, Student (University), Singapore

                What are the implications for international marketing in case the exchange rates change?

How do changes in exchange rate affect Product?

How do changes in exchange rate affect Price?

How do changes in exchange rate affect Promotion?

How do changes in exchange rate affect Place/Distribution?

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