Marketing Mix P's for Online Companies

      
			              Best Practices
			            
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		            		naina, India
			            
Marketing Mix P's for Online Companies

	          		I have a question, how will you prioritize the p's for an online company like for amazon.com?
				      
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						            	Arul Vijay, India
												
				                Prioritize 4Ps for Online Companies

													I will prioritize as 

1) Place 

2) Product

3) Price

4) Promotion.
				                
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						            	Olajide Alfred
Kenya
												
				                P's for Online Auction Company

													I would want to put product ("the what") naturally first in the case of purchases from a physical location, but in this case, the main value proposition is that of "an easier and alternative location to purchase what you would normally buy in a physical location".

In this regard, we may want to say that the product is "actually the service of providing an alternative channel", with the place being the "web and webpages".

As such the list still remains the traditional product, place, price and promotion, its just the twist to the definition of the product. Any thought on this?
				                
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						            	Michele Hinds
Business Consultant, Barbados
												
				                P's for On-line Company

													First you must determine what is a buyers decision for using the on-line service. Once you have dete... Sign up
				              
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						            	Jaap de Jonge
Editor, Netherlands
												
				                More Info About what P's are Most Important

													For more info read I recommend the following discussion about which marketing mix P is most importan... Sign up
				              
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