Marketing Mix P's for Online Companies

Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Best Practices > Marketing Mix P's for Online Companies

Marketing Mix P's for Online Companies
naina, Student (MBA), India, Member
I have a question, how will you prioritize the p's for an online company like for amazon.com? (...) Read more? Sign up for free
 

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Prioritize 4Ps for Online Companies
Arul Vijay
I will prioritize as
1) Place
2) Product
3) Price
4) Promotion.
 

 
P's for Online Auction Company
Olajide Alfred, Kenya, Member
I would want to put product ("the what") naturally first in the case of purchases from a physical location, but in this case, the main value proposition is that of "an easier and alternative location to purchase what you would normally buy in a physical location".
In this regard, we may want to say that the product is "actually the service of providing an alternative channel", with the place being the "web and webpages".
As such the list still remains the traditional product, place, price and promotion, its just the twist to the definition of the product. Any thought on this?
 

 
P's for On-line Company
Michele Hinds, Business Consultant, Barbados, Member
(...)
 

 
More Info About what P's are Most Important
Jaap de Jonge, Management Consultant, Netherlands
(...)
 

         
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