|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
|
Marketing Mix P's for Online Companies
naina
|
I have a question, how will you prioritize the p's for an online company like for amazon.com? (...) Read more? Sign up for free
|
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
| |
|
P's for Online Auction Company
Olajide Alfred, Kenya, Member
|
|
I would want to put product ("the what") naturally first in the case of purchases from a physical location, but in this case, the main value proposition is that of "an easier and alternative location to purchase what you would normally buy in a physical location".
In this regard, we may want to say that the product is "actually the service of providing an alternative channel", with the place being the "web and webpages".
As such the list still remains the traditional product, place, price and promotion, its just the twist to the definition of the product. Any thought on this?
|
|
