Marketing Mix P's for Online Companies

Marketing Mix | The 4Ps
Knowledge Center

Best Practices

Sign up

naina

Marketing Mix P's for Online Companies

I have a question, how will you prioritize the p's for an online company like for amazon.com?

  Arul Vijay
 

Prioritize 4Ps for Online Companies

I will prioritize as
1) Place
2) Product
3) Price
4) Promotion.

  Olajide Alfred
Kenya
 

P's for Online Auction Company

I would want to put product ("the what") naturally first in the case of purchases from a physical location, but in this case, the main value proposition is that of "an easier and alternative location to purchase what you would normally buy in a physical location".
In this regard, we may want to say that the product is "actually the service of providing an alternative channel", with the place being the "web and webpages".
As such the list still remains the traditional product, place, price and promotion, its just the twist to the definition of the product. Any thought on this?

  Michele Hinds
Business Consultant, Barbados
 

P's for On-line Company

First you must determine what is a buyers decision (...)

  Jaap de Jonge
Editor, Netherlands
 

More Info About what P's are Most Important

For more info read I recommend the following discu (...)

Start a new forum topic

 

More on Marketing Mix | The 4Ps:
Summary
Special Interest Group
Leigh Cowan
CEO

Marketing Mix | The 4Ps
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 23-10-2021. All names of their owners.