Marketing Mix in Recession

Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Forum > Marketing Mix in Recession

Marketing Mix in Recession
Goodman, Student (University), South Africa, Member
In view of the recession, how have the marketers adjusted their marketing strategies in terms of the 4P's in marketing in order to cater for the needs of the bottom of the pyramid consumers?
 

     

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