What About This Period

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What About This Period
Nikhil, Member
In the current situation of recession I think even the top marketing methods are not working. These days the customer looks at the mandatory requirements rather than going in to schemes and advertisements. I am sure almost none of the offers are working and no targets are met.
So ultimately it is the need of the hour that we change our thinkimg about the routime marketing mix and start thinking about these unforseen situations.

Time versus money and place
Cecilia Greene
Totally agree. Sometimes the need of the customer is not being met because there isn't no finance so the individual has to come up with something or other to subsidise that need even though the product or service is not really what they want, they have to cope with what they can afford at the time and the place does not really matter at the time.

Create a Good Marketing Mix
Sanjay Pandey, Member
I'm not agreeing with Mr. Nikhil at all. In today's market condition big players are doing well. If we take the example of Big Bazaar, it has done well just a month back. This organisation has used a perfect marketing mix to increase the sales during those 4 days. If an organization like BB offers a good marketing mix then customers are willing to buy the products and services apart from their mandatory merchandises. That's why BB has come with new promotion and strategies of bringing old merchandise and get new one with discounts and they focused on FMCG products. So it is not like that organizations fail to provide good marketing mix. It is the demand of the consumers which forces and challenges organizations to produce good marketing mixes.

You Cannot Decide on One Business
Nikhil, Member
My fiend Sanjay has definitely a point in explaining the market situation and the changes made by Bid Bazaar. But I think one should not judge the overall situation based on a single result. What we are talking about is a mass.
The time is once again changing but when we used to call it a real recession almost everyone was facing problems, the sellers as well as the buyers. This is what I had taken in to consideration about the failure of any marketing mix.

Thinking About Unforeseen Situation
Ravi, Member
This boils down to the basics of marketing, and what is marketing?
Marketing is not what you want to sell, where is the element of understanding your buyer and almost in all cases you can't eliminate the human factor which is subjected to feelings. Those feelings change from time to time, and situation to situation. How well has your product mix captured most of such issues will ensure your schemes work. Else your product mix is wrong to start with...


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