What About This Period

Marketing Mix | The 4Ps
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Business, India

What About This Period

In the current situation of recession I think even the top marketing methods are not working. These days the customer looks at the mandatory requirements rather than going in to schemes and advertisements. I am sure almost none of the offers are working and no targets are met.
So ultimately it is the need of the hour that we change our thinkimg about the routime marketing mix and start thinking about these unforseen situations.

  Cecilia Greene

Time versus money and place

Totally agree. Sometimes the need of the customer is not being met because there isn't no finance so the individual has to come up with something or other to subsidise that need even though the product or service is not really what they want, they have to cope with what they can afford at the time and the place does not really matter at the time.

  Sanjay Pandey
Student (MBA), India

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