Marketing Mix During Recesssion

Marketing Mix | The 4Ps
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Best Practices
Business, India

Marketing Mix During Recesssion

In a situation of recession I think even the top marketing methods are not working. The customer will look at the mandatory requirements rather than going in to promotional schemes and advertisements. I am sure almost none of the creative offers are working and no targets are met during such a period.
So ultimately it is the need of the hour that we have to use in our marketing mix and we should be thinking about these kind of unforeseen situations well ahead.


Cecilia Greene, UK

Time versus Money and Place in Marketing Mix

Totally agree. Sometimes (e.g., during a recession) the needs of the customer are not being met well in case there simply isn't any finance.
Such an individual has to come up with something else to fulfill that need. Even though the product or service is not really what they want, they have to cope with what they can afford at the time. Other P's like the place don't really matter at the time.

Sanjay Pandey
Student (MBA), India

Create a Good Marketing Mix for Recession

I'm not agreeing with Mr. Nikhil at all. In poor m...

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My friend Sanjay has definitely a point in explain...


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Marketing Mix | The 4Ps
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