4Ps renamed: the SIVA model

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Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps > Best Practices > 4Ps renamed: the SIVA model

4Ps renamed: the SIVA model
Dan
An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model (Product > Solution, Promotion > Information, Price > Value, Place > Access).
 

 
SIVA Concept
Sachin Jaiswal
Hi I need some more explanation about the SIVA concept... Thanks
 

 
Detailed Info on SIVA Model
Martin, Indonesia, Member
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SIVA the New 4P's of Marketing
Denis Salamadin, Consultant, Netherlands, Member
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