4Ps renamed: the SIVA model

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Marketing Mix | The 4Ps > Best Practices > 4Ps renamed: the SIVA model

4Ps renamed: the SIVA model
Dan
An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model (Product > Solution, Promotion > Information, Price > Value, Place > Access). (...) Read more? Sign up for free

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  SIVA Concept
Sachin Jaiswal
  Hi I need some more explanation about the SIVA concept... Thanks

  Detailed Info on SIVA Model
Martin, Indonesia, Member
  I need more detail information about the SIVA model. Who has some further details?

  SIVA the New 4P's of Marketing
Denis Salamadin, Consultant, Netherlands, Member
  SIVA is a replacement for the standerd 4P's of marketing.
Description: SIVA stands for Solution Information Value Access and could replace the current 4 Pīs of marketing:
1. Product > Solution
2. Promotion > Information
3. Price > Value
4. Placement > Access to solution
On #1: The key to the S of solution is to see your product as a solution. It is not what is to be delivered, but what the service means or does in the eyes of your customer! This must be the main subject when you are having a sales conversation.
On #2: Information transparency came since the introduction of the internet. Your customers are aware of the benefits and downsides of your own product as well as the competitors product. Advertisement in a classic way is having its turning point and becoming less efficient. A better strategy is to give your customer clear information about your product and lean on testimonials of your current customers. ON On #3: Value The V of value is not about the price of your product, itís what kind of value it gives your customer. The focus lies on the total cost of ownership. These are the total cost of your product during the productís life time cycle. Costs can include maintenance, repair etc.
On #4: Access The location of your company is less important than it used to be. Itís more important that your company, your service and support has an easy access for your customers. For example: After how many times does my secretary answer the phone? Are my maintenance workers easy to reach? Can my customers look at the current stock, the status of their order and can they trace their shipment? This kind of accessibility has much more impact than before.

   
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Marketing Mix | The 4Ps
Summary
Forum
The 5 Product Levels Model (Kotler)
🔥Kotler's New 4C Marketing Mix for the Digital Economy
Best Practices
🥇Before using the Marketing Mix
🥈4P Implementation Steps. Order of Implementing the 4Ps?
🥉4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix in Recession
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
Promotion Mix | Marketing Communications Mix
What About This Period
Add Image to Marketing Mix: 4P + I
4S Web Marketing Mix
4Ps renamed: the SIVA model
Why is Using the Marketing Mix Important?
Customer in Center of 4Ps
Customers' Value Bundle
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
New Marketing Mix Concept: SAVE
Necessary Skills of Marketers
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes


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