4Ps renamed: the SIVA model

 
Marketing Mix | The 4Ps > Best Practices > 4Ps renamed: the SIVA model

4Ps renamed: the SIVA model
Dan
An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model (Product > Solution, Promotion > Information, Price > Value, Place > Access). 		 

 
SIVA Concept
Sachin Jaiswal
Hi I need some more explanation about the SIVA concept... Thanks...Sign up
 

 
Detailed Info on SIVA Model
Martin, Indonesia, Member
I need more detail information about the SIVA model. Who has some further details?...Sign up
 

 
SIVA the New 4P's of Marketing
Denis Salamadin, Consultant, Netherlands, Member
SIVA is a replacement for the standerd 4P's of marketing.
Description: SIVA stands for Solution Information Value Access and could replace the cu...Sign up
 

   
Special Interest Group Leader

Interested? Sign up for free.


Marketing Mix | The 4Ps
Summary
Forum
Best Practices

 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.0 - Last updated: 25-5-2019. All names ™ of their owners.