The SIVA Model of Marketing
An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model:
- Product → Solution
- Promotion → Information
- Price → Value
- Place → Access
X
Welcome to the Marketing Mix | The 4Ps forum. The topic being discussed here is: "The SIVA Model of Marketing".
Sign up now to gain access. It's free.
|
|
|
|
|
|
0 |
|
Sachin Jaiswal, India
|
|
SIVA Concept
Hi I need some more explanation about the SIVA concept... Thanks
|
|
|
|
More on Marketing Mix | The 4Ps:
|
|
|
|
|
|
|