4Ps renamed: the SIVA model

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4Ps renamed: the SIVA model
An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model (Product > Solution, Promotion > Information, Price > Value, Place > Access).

SIVA Concept
Sachin Jaiswal
Hi I need some more explanation about the SIVA concept... Thanks...

Detailed Info on SIVA Model
Martin, Indonesia, Member
I need more detail information about the SIVA model. Who has some further details?...

SIVA the New 4P's of Marketing
Denis Salamadin, Consultant, Netherlands, Member
SIVA is a replacement for the standerd 4P's of marketing.
Description: SIVA stands for Solution Information Value Access and could replace the cu...


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