4Ps renamed: the SIVA model

Back to
Marketing Mix | The 4Ps
Knowledge Center
			
			      X
Welcome to the world's #1 website about management

Discover 1000s of knowledge centers
Learn from colleagues and experts
By signing up you get full access to all knowledge centers and discussion forums, including Marketing Mix | The 4Ps

Log in

			                  Marketing Mix | The 4Ps > Best Practices
			                  
			              Log in
			            
				              4Ps renamed: the SIVA model

			                Dan

			                An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model (Product > Solution, Promotion > Information, Price > Value, Place > Access).
			            
			                  SIVA Concept
													
Sachin Jaiswal
Hi I need some more explanation about the SIVA concept... Thanks...

			                  	Detailed Info on SIVA Model
														
Martin, Indonesia, Member
I need more detail information about the SIVA model. Who has some further details?...

			                  	SIVA the New 4P's of Marketing
														
Denis Salamadin, Consultant, Netherlands, Member
SIVA is a replacement for the standerd 4P's of marketing.

Description: SIVA stands for Solution Information Value Access and could replace the cu...

	            Back to
Marketing Mix | The 4Ps
Knowledge Center

	                              Special Interest Group Leader
	                            
	                            Marketing Mix | The 4Ps
	                          
	                                Summary
	                                Forum
Best PracticesBefore using the Marketing Mix
4P Implementation Steps. Order of Implementing the 4Ps?
Marketing Mix in Recession
4th P includes Image and Reputation
Impact of Marketing Plan on Employees?
Marketing Mix P's for Online Companies
Marketing of Services and Non Purely Physical Products?
Quotes on Marketing Mix
Examples of Marketing Mix
Marketing = Marketing Mix + Customers = 4P's + C
Marketing Mix Alternatives
Marketing Mix for Business Planning
What About This Period
Add Image to Marketing Mix:  4P + I
4S Web Marketing Mix
Why is Using the Marketing Mix Important?
4Ps renamed: the SIVA model
Customers' Value Bundle
Customer in Center of 4Ps
The five V's for Marketing Mix
Add a Living Element to the Marketing Mix
What is the 5P's Marketing Mix?
The Role of Culture in Marketing Mix : C4P's ?
4Ps are Not Optional, but Key Issues that MUST be addressed
How the Marketing Mix Influences Operations
Marketing Mix Modelling
What are the Implications for 4Ps if the Exchange Rate Changes
Expert Tips
Resources
About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V14.1 - Last updated: 17-10-2018. All names ™ of their owners.