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4Ps renamed: the SIVA model
Dan
An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model (Product > Solution, Promotion > Information, Price > Value, Place > Access).
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SIVA Concept
Sachin Jaiswal Hi I need some more explanation about the SIVA concept... Thanks
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