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abbas iqbal, U.A.E
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Disadvantages of Segmentation
I kindly request you to please provide with some more limitations or disadvantages of segmantation.Thank you
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Deanna Lanier
Student (Other), United States
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Segmentation Advantages and Disadvantages
I needed a general list of advantages and disadvantages, this was helpful to me. Thanks.
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Rosa Maria Jimenez, Mexico
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Even in Segmentation There is Differentiation
Our Clients may be grouped together in a drawer, but their life cycle dramatically changes their needs, regardless of Marital Status and Gender.
The risk of segmentation is wanting to apply the same medicine to everyone and that is not possible. The cycle of life, frame of reference, academic preparation, marital status, gender are all presenting deviations to our models. So our models must be thought 360 degrees to ensure effectiveness or minimize errors. Example Gender Woman, academic preparation equal in circumstances, same number of dependents, but if they are in different life cycles, the use of goods and services will lead them to make different decisions.
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