Marketing Implications of Generation Z

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Parag Utekar, Student (MBA), India
🔥NEW Generation Z is an umbrella term used for the people born from 1995 to 2010. They are considered the first digital natives, because they have been exposed all their life to the era of the internet, social networks, technology, mobile phones, tablets, etc.. They are a hypercognitive generation that is very comfortable with sourcing and collecting information and making informed decisions. These young people can have a significant influence on people of different ages and income and they can be drivers of the way people consume and relate to brands. A Mckinsey study reveals four core behaviors of Generation Z: - Value for individual expression and say no to labels. - Mobilize themselves for multiple causes. - Belief in using dialogue to solve conflicts and improve the world. - Make decisions in a highly logical and practical way. Such behaviors influence how the Gen Zers view brands and their relationship with them. What can companies learn from this?

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