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Shyam Paliwal, Student (MBA), India
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Behavior of people is important from the perspective of both companies and people.
- Humans interpret other humans based on their behavior and determine our fondness or friendliness upon it.
- Similar tactics are adopted by companies to decide upon their target audience based on their behavior. Once the behavior is identified then it becomes easy to target the user. While sponsoring a product on Facebook, brands or companies sort out their audience based on their behavior.
WHAT IS BEHAVIORAL SEGMENTATION? DEFINITION
Behavioral Segmentation (BS) is in marketing the approach or process of dividing the total market into smaller homogeneous groups or even individual persons based on the (buying) behavior of customers or prospective customers.
Companies can apply BS both online and offline. For example, Amazon uses BS to recommend products and music apps analyze users' behavior to recommended other songs. Customized Google ads visible on the videos we wat (...) Read more? Sign up for free
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Shyam Paliwal, Student (MBA), India
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Examples of How Human Behaviour is Tracked and Used
Behavioural segmentation can generate considerable (...)
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Maurice Hogarth, Consultant, United Kingdom
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Segmentation Forms
So is this an alternative to or an addition to (wh (...)
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Jaap de Jonge, Editor, Netherlands
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Behavioral Segmentation is 1 of 5 Ways of Segmentation
@: Yes, as the summary of "Market Segmentation" me (...)
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More on Market Segmentation
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Special Interest Group Leader
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