Behavioral Segmentation

Market Segmentation
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Shyam Paliwal
Student (MBA), India
Behavior of people is important from the perspective of both companies and people. Humans interpret other humans based on their behavior and determine our fondness or friendliness upon it. Similar tactics are adopted by companies to decide upon their target audience based on their behavior. Once the behavior is identified then it becomes easy to target the user. While sponsoring a product on Facebook, brands or companies sort out their audience based on their behavior. WHAT IS BEHAVIORAL SEGMENTATION? DEFINITION Behavioral Segmentation (BS) is in marketing the approach or process of dividing the total market into smaller homogeneous groups or even individual persons based on the (buying) behavior of customers or prospective customers. Companies can apply BS both online and offline. For example, Amazon uses BS to recommend products and music apps analyze users' behavior to recommended other songs. Customized Google ads visible on the videos we watch is also a form of BS. Ar (...) Read more? Sign up for free

  Shyam Paliwal
Student (MBA), India
 

Examples of How Human Behaviour is Tracked and Used

Behavioural segmentation can generate considerable (...)

  Maurice Hogarth
Consultant, United Kingdom
 

Segmentation Forms

So is this an alternative to or an addition to (wh (...)

  Jaap de Jonge
Editor, Netherlands
 

Behavioral Segmentation is 1 of 5 Ways of Segmentation

@Maurice Hogarth: Yes, as the summary of "Market S (...)

 

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Market Segmenting Process
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Special Interest Group

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