Forward and Backward Segmentation

Market Segmentation
Knowledge Center

Forum
Marten van der Zee
Analyst, Netherlands

Forward and Backward Segmentation

When you have selected the data, segments should be deduced. Two types or approaches of segmentation exist:
1. Forward Segmentation (also called A Priori Segmentation): customers are first classified on personal characteristics. Then differences between groups in terms of product and (brand)characteristics are examined.
2. Backward Segmentation: starts with groups of customers that have different behaviour in relation to the product or brand for example by wanting different benefits. Then the general (personal) characteristics that can be used to describe each group are examined.

 

More on Market Segmentation:
Summary
Forum
Disadvantages of Segmentation
Disadvantages of Demographic Segmentation
👀Forward and Backward Segmentation
Is Segmentation of Taxpayers Possible?
Segmentation Examples
Industrial Segmentation Variables | B2B Segmentation
🔥Marketing Implications of Generation Z
Segmentation and Marketing Mix
Behavioral Segmentation
Conditions for a Segment
Market Segmenting Process
Market Segmentation and Target Marketing
Ideas for Demand Segmentation based on the Total Need for a Product
Segmentation Requirements
Target Groups of Puma
Trading Market Analysis
Special Interest Group

Do you have a keen interest in Market Segmentation? Become our SIG Leader

Market Segmentation
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 4-7-2022. All names of their owners.