Conditions for a Segment

Market Segmentation
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Market Segmentation > Best Practices > Conditions for a Segment

Conditions for a Segment
Marten van der Zee, Analyst, Netherlands, Member
A group of potential buyers or customers can be called a "segment" if the following four conditions are met: 1. Homogeneity; in a segment the response to an activity should be as homogeneous as possible, and between segments it should be as heterogeneous as possible. 2. Size; segments must be big enough to allow profitable exploitation. 3. Identifiable (Measurable); the customers in the segments should be identified. Without identification it's difficult to know the exact size of the segment. 4. Accessible; if you want to use the marketing mix or other features, the segment has to be accessible. Only quantitative research can provide insight to these four points. (...) Read more? Sign up for free

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Market Segmentation
Summary
Forum
Behavioral Segmentation
🔥Industrial Segmentation Variables | B2B Segmentation
Trading Market Analysis
Best Practices
🥇Disadvantages of Segmentation
🥈Disadvantages of Demographic Segmentation
🥉Is Segmentation of Taxpayers Possible?
Segmentation Examples
Forward and Backward Segmentation
Segmentation and Marketing Mix
Conditions for a Segment
Market Segmentation and Target Marketing
Market Segmenting Process
Ideas for Demand Segmentation based on the Total Need for a Product
Segmentation Requirements
Target Groups of Puma


Market Segmentation
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