What is Relationship Marketing? Definition

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Relationship Marketing > Forum > What is Relationship Marketing? Definition

What is Relationship Marketing? Definition
Qamar Abbas
Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.
 

 
What is Relationship Marketing?
Menzi Dube
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Definition Relationship Marketing
Rajkumar Baral
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