What is Relationship Marketing? Definition

Relationship Marketing
Knowledge Center

Best Practices

Sign up

Qamar Abbas

What is Relationship Marketing? Definition

Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.

  Menzi Dube

What is Relationship Marketing?

Relationship marketing is about building a longer term and strong future relationship with your customers and providing the best services and valuable products.

  Rajkumar Baral

Definition Relationship Marketing

Relationship marketing is the long term commitment between customers and a business through which the customers get value from product and services.

Start a new forum topic


More on Relationship Marketing:
Special Interest Group

Do you have a keen interest in Relationship Marketing? Become our SIG Leader

Relationship Marketing
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 5-12-2021. All names of their owners.