What is Relationship Marketing? Definition

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Relationship Marketing > Forum > What is Relationship Marketing? Definition

What is Relationship Marketing? Definition
Qamar Abbas
Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them. (...) Read more? Sign up for free
 

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What is Relationship Marketing?
Menzi Dube
Relationship marketing is about building a longer term and strong future relationship with your customers and providing the best services and valuable products.
 

 
Definition Relationship Marketing
Rajkumar Baral
Relationship marketing is the long term commitment between customers and a business through which the customers get value from product and services.
 

         
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