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Piyush
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One of the major points Relationship Marketing must focus on is after sales services. A lot depends on it maintain the relationship between the company and its consumers. (...) Read more? Sign up for free
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bappa
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Focus of Relationship Marketing
Relationship marketing is all about customer loyalty and retention in the long term. Satisfy their needs and wants through better products and services. See the customer as a partner not as an individual you make money off.
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Felix C. Poudeu
Management Consultant, Cameroon
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Relationship-focused Marketing!
Relationship-focused marketing is characterized by following elements:
- Focus is the customer retention and loyalty;
- Performance metric is the customer lifetime value;
- Orientation is customer relationship;
- Time horizon is long-time;
The emphasis on customer services is the key to long-term relationship with the customer.
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tr kalailakshmi
Teacher, India
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Successful Relationship Marketing
The success of relationship marketing lies in crea (...)
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