Relationship Marketing Focus

Relationship Marketing
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Best Practices
Piyush, UK / India

Relationship Marketing Focus

One of the major points Relationship Marketing must focus on is after sales services. A lot depends on it maintain the relationship between the company and its consumers.


bappa, bangladesh

Focus of Relationship Marketing

Relationship marketing is all about customer loyalty and retention in the long term. Satisfy their needs and wants through better products and services. See the customer as a partner not as an individual you make money off.

Felix C. Poudeu
Management Consultant, Cameroon

Relationship-focused Marketing!

Relationship-focused marketing is characterized by following elements:
- Focus is the customer retention and loyalty;
- Performance metric is the customer lifetime value;
- Orientation is customer relationship;
- Time horizon is long-time;
The emphasis on customer services is the key to long-term relationship with the customer.

tr kalailakshmi
Teacher, India

Successful Relationship Marketing

The success of relationship marketing lies in creating good relationship with the customers, underst... Sign up


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