Relationship Marketing Focus

Focus of Relationship Marketing
bappa
Relationship marketing is all about customer loyalty and retention in the long term. Satisfy their needs and wants through better products and services. See the customer as a partner not as an individual you make money off.

Relationship-focused Marketing!
Felix C. Poudeu, Management Consultant, Cameroon, Member
Relationship-focused marketing is characterized by following elements:
- Focus is the customer retention and loyalty;
- Performance metric is the customer lifetime value;
- Orientation is customer relationship;
- Time horizon is long-time;
The emphasis on customer services is the key to long-term relationship with the customer.

Successful Relationship Marketing
tr kalailakshmi, Teacher, India, Member
(...)