Contracts, Penalties and Fees

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Relationship Marketing > Best Practices > Contracts, Penalties and Fees

Contracts, Penalties and Fees
Laura
Gail McGovern and Youngme Moon explain in an article "Companies and the customers who hate them" (HBR June 2007) how many industries (cell phones, credit cards, banking, insurance, leasing) are using negative forms of relationship marketing by profiting from customers' confusion, ignorance or poor decision-making to establish various kinds of contracts, penalties and bleeding fees. Unfortunately these strategies are often very profitable, until eventually a customer-friendly competitor arrives on the scene, with an offering that puts customer satisfaction and transparency first. (...) Read more? Sign up for free

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Relationship Marketing
Summary
Forum
What are 'Business Relationships'?
Internal (Relationship) Marketing
🔥What's Behind Relationship Marketing and CRM...
Best Practices
🥇What is Relationship Marketing? Definition
🥈Is Relationship Marketing a New Paradigm
🥉Relationship Management in Chinese Culture: Guanxi (关系)
Contracts, Penalties and Fees
What is International Relationship Marketing (IRM)?
Relationship Marketing Focus
Relationship Marketing as Part of your Strategy and Tactics
Relationship Marketing Should be a Systematic Approach
Relationship Marketing Strategies in Retail
Relationship Management and The Creative Industries
Increasing sales by relationship marketing
Relationship Marketing and Perception
Relationship Marketing in Banking
Relationship Marketing and Customer Loyalty
Selling is transforming a LEAD into a DEAL
It`s all about Relations
The ART of Relationship Marketing
Relationship Marketing Critics
Relationship Marketing Levels


Relationship Marketing
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