What's Behind Relationship Marketing and CRM...

Relationship Marketing
Knowledge Center

 

Next Topic

Relationship Marketing > Forum > What's Behind Relationship Marketing and CRM...

What's Behind Relationship Marketing and CRM...
Felix C. Poudeu, Management Consultant, Cameroon, Member
The basic principle of relationship marketing and customer relationship management is that firms benefit more from maintaining long-term customer relationships than short-term customer relationships (Reinartz & Kumar, 2000). In the 21st century businesses are becoming more customer-centric, process-focused everyday. Therefore metrics like ROI, CLV and RFM are gaining importance. Customers demand highly personalized products, personalized services and immediate delivery. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

         
Special Interest Group Leader

Interested? Sign up for free.


Relationship Marketing
Summary
Forum
Best Practices


Relationship Marketing
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 13-12-2019. All names of their owners.