What's Behind Relationship Marketing and CRM...

Relationship Marketing
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Felix C. Poudeu
Management Consultant, Cameroon
🔥NEW The basic principle of relationship marketing and customer relationship management is that firms benefit more from maintaining long-term customer relationships than short-term customer relationships (Reinartz & Kumar, 2000). In the 21st century businesses are becoming more customer-centric, process-focused everyday. Therefore metrics like ROI, CLV and RFM are gaining importance. Customers demand highly personalized products, personalized services and immediate delivery. (...) Read more? Sign up for free

 

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