What's Behind Relationship Marketing and CRM...

      
														Get access now to all 12manage knowledge centers and discussion forums, including Relationship Marketing. Completely free. 

																	     Log in
																
			              Relationship Marketing > Forum
			            
			            New Topic

			            	Felix C. Poudeu
Management Consultant, Cameroon
			            
	          		🔥NEW The basic principle of relationship marketing and customer relationship management is that firms benefit more from maintaining long-term customer relationships than short-term customer relationships (Reinartz & Kumar, 2000).
In the 21st century businesses are becoming more customer-centric, process-focused everyday.
Therefore metrics like ROI, CLV and RFM are gaining importance. 
Customers demand highly personalized products, personalized services and immediate delivery. (...) Read more? Sign up for free
				      
X

All about Relationship Marketing and business administration. Completely free. 

Log in
 
		                            More on Relationship Marketing
		                          
		                            Summary
												        
												              Forum
												            
		                          	What are 'Business Relationships'?
What is International Relationship Marketing (IRM)?
Relationship Marketing as Part of your Strategy and Tactics
Relationship Marketing Should be a Systematic Approach
Relationship Marketing Strategies in Retail
Relationship Management and The Creative Industries
Increasing sales by relationship marketing
Relationship Marketing and Perception
Relationship Marketing in Banking
Internal (Relationship) Marketing
Relationship Marketing and Customer Loyalty
Selling is transforming a LEAD into a DEAL
What's Behind Relationship Marketing and CRM...
It`s all about Relations
The ART of Relationship Marketing
Relationship Marketing Critics
Relationship Marketing Levels

																	              Best Practices
																	            
							                          	What is Relationship Marketing? Definition
Is Relationship Marketing a New Paradigm
Relationship Management in Chinese Culture: Guanxi (关系)
Contracts, Penalties and Fees
Relationship Marketing Focus

		                              Special Interest Group
		                            
		                            Are you interested in Relationship Marketing? Sign up for free

				                        Notify your students
				                      
				                      Copy this into your study materials:
Interesting discussion: What's Behind Relationship Marketing and CRM...and add a hyperlink to:
https://www.12manage.com/forum.asp?TB=levitt_relationship_marketing&S=36
					                  
				                        Link to this discussion
				                      
				                      Copy this HTML code to your web site:
Interesting discussion: <a href="https://www.12manage.com/forum.asp?TB=levitt_relationship_marketing&S=36">What's Behind Relationship Marketing and CRM...</a>
Relationship Marketing
Knowledge Center
About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 5-3-2021. All names ™ of their owners.