What's Behind Relationship Marketing and CRM...

Relationship Marketing
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Relationship Marketing > Forum > What's Behind Relationship Marketing and CRM...

🔥NEW What's Behind Relationship Marketing and CRM...
Felix C. Poudeu, Management Consultant, Cameroon, Member
The basic principle of relationship marketing and customer relationship management is that firms benefit more from maintaining long-term customer relationships than short-term customer relationships (Reinartz & Kumar, 2000). In the 21st century businesses are becoming more customer-centric, process-focused everyday. Therefore metrics like ROI, CLV and RFM are gaining importance. Customers demand highly personalized products, personalized services and immediate delivery. (...) Read more? Sign up for free

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Relationship Marketing
Summary
Forum
What are 'Business Relationships'?
Internal (Relationship) Marketing
What's Behind Relationship Marketing and CRM...
Best Practices
🥇What is Relationship Marketing? Definition
🥈Is Relationship Marketing a New Paradigm
🥉Relationship Management in Chinese Culture: Guanxi (关系)
Contracts, Penalties and Fees
What is International Relationship Marketing (IRM)?
Relationship Marketing Focus
Relationship Marketing as Part of your Strategy and Tactics
Relationship Marketing Should be a Systematic Approach
Relationship Marketing Strategies in Retail
Relationship Management and The Creative Industries
Increasing sales by relationship marketing
Relationship Marketing and Perception
Relationship Marketing in Banking
Relationship Marketing and Customer Loyalty
Selling is transforming a LEAD into a DEAL
It`s all about Relations
The ART of Relationship Marketing
Relationship Marketing Critics
Relationship Marketing Levels


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