X
Welcome to the world's #1 website about management.
Why register?
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- By signing up you get full access to all knowledge centers and discussion forums, including Relationship Marketing.
Log in
|
What's Behind Relationship Marketing and CRM...
Felix C. Poudeu, Management Consultant, Germany, Member
The basic principle of relationship marketing and customer relationship management is that firms benefit more from maintaining long-term customer relationships than short-term customer relationships (Reinartz & Kumar, 2000).
In the 21st century businesses are becoming more customer-centric, process-focused everyday.
Therefore metrics like ROI, CLV and RFM are gaining importance.
Customers demand highly personalized products, personalized services and immediate delivery....
|
|
|
|
|
|
Special Interest Group Leader
|
|
|
Relationship Marketing
|
|
|
|
|
|
|
|
