Internal Relationships Marketing




Relationship Marketing
Knowledge Center

Translate

Forum
4
HABIB MOSTAFIZI
HR Consultant, Iran

Internal Relationships Marketing

As you may know, internal marketing was first presented by Berry and co. (1976) and then by other researchers such as George (1977) and Thompson and co. (1978)
However, there is, as yet, no clear agreement about the strategic concept of internal marketing and its general framework (Ballantyne, 2000).
Forman and Money (1995) showed that managers must see organization as an internal market in which there is an internal supply chain including an organization's internal suppliers and customers, which show there will be a better situation having better quality by providing the internal customers' needs. In other words, we must satisfy the staff before we can satisfy the customers (Lee & Chen, 2005).
Now, I'm studying this field for insurance industry and am looking forward to your reactions, related articles and books... Many thanks beforehand.
 
Comments

Rating

 
1
Jaap de Jonge
Editor, Netherlands
 

Internal Marketing

The goal of internal marketing is realizing the marketing objectives by giving specific attention to... Sign up

   

More on Relationship Marketing:
Summary
DIscussion Topics
What is Relationship Marketing? Definition
Relationship Management in Chinese Culture: Guanxi (关系)
Is Relationship Marketing a New Paradigm
What are 'Business Relationships'?
Contracts, Penalties and Fees
Relationship Marketing Focus
🔥Giving Gifts in Business | Corporate Gifting
Relationship Marketing as Part of your Strategy and Tactics
Relationship Marketing and Perception
Relationship Marketing Should be a Systematic Approach
Relationship Marketing Strategies in Retail
Relationship Management in Creative Industries
Relationship Marketing in Banking
Assumptions Behind Relationship Marketing and CRM
👀Internal Relationships Marketing
Special Interest Group

Do you know a lot about Relationship Marketing? Become our SIG Leader

Relationship Marketing
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.0 - Last updated: 30-1-2023. All names of their owners.