What are 'Business Relationships'?

Relationship Marketing
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Eze Bonaventure, United Kingdom

What are 'Business Relationships'?

What differences do customers perceive between personal relationships and business relationships? Do they even think of their interactions with businesses as 'relationships'?


Eddie Harmse
Student (MBA), South Africa

Business Relationships are Considered Relationships

In my opinion relationships are unique and differ from industry to industry and from individual to individual. Some industries demand more formal ways of doing business allowing formal contracts to regulate the relationships. Others are more informal and rely more on principles such as trust, honesty, etc.
In an attempt to answer your question I would say that yes, they do think of business interactions as relationships.

peter warere

Customer Definitely Want Relationships!

Of course it matters.. It's true that relationships differ from industry to industry but all types of customers are looking for the same thing... a relationship!
They want to feel valued, chased...
It's just a game and you should know how to play it!


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