Relationship Marketing in Banking

Relationship Marketing
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Sam Hwambo. BA Hons. Bus Stud (Open)
Accountant, Zimbabwe

Relationship Marketing in Banking

Relationship marketing is extensively practiced in banks focusing on high earners who can afford the extra charges for the special services.

  Emmanuel
 

Relationship Marketing and Pharmacy Services

I am writing an MBA assignment on relationship marketing and pharmacy services: the role of marketing in the enhancement of pharmacy income. Which models would be suitable to use in the literature review, and how do I go about the methodology? Any contributions would be well appreciated. Thanks.

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Summary
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Special Interest Group

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