Relationship Management in Chinese Culture: Guanxi (关系)

12manage is looking for students / contributors...

Relationship Marketing > Best Practices Premium

Relationship Management in Chinese Culture: Guanxi (关系)
Gordon Lu, Moderator
The Chinese are acclaimed to be the masters of building Guanxi (关系) (it means "connections" or "relationships" in Chinese), sometimes by ourselves, unfortunately there is an obvious misunderstanding of the concept in Chinese culture and society.

As its Pinyin is becoming more popular in English language instead of any other translations such as "relationships" or "connections", we can see how widely and fiercely Guanxi is expanding its cultural, social and (mostly) commercial implications and influences beyond its Chinese cultural territory.

The core concept of Guanxi in Chinese is "a personal connection between two people or a group of people (a network) in which one is able to prevail upon another to perform a favor or service, or be prevailed upon."

As an art of social relationship, Guanxi has generally formed the basis of Chinese social value structure. When it goes to the business reign, unfortunately, it often violates bureaucratic ... Register

Relationship Management in Chinese Culture: Renging (人情)Sign up
stanford, Member
Renging (人情) is another interesting ...

Chinese Relationship Management: Miànzi (面子)Sign up
Jaap de Jonge, Editor
Another interesting idea related to relationship m...

International Relationship Marketing and TraditionsSign up
Jasleen Kaur, Premium Member
China/Taiwan/Hong Kong have an age old tradition o...


  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Relationship Marketing

Best Practices
  • Relationship Management in Chinese Culture: Guanxi (关系)

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V14.1 - Last updated: 16-8-2018. All names ™ of their owners.