Relationship Marketing as Part of your Strategy and Tactics

12manage is looking for
MBA students.


 
Relationship Marketing > Best Practices Log in

Relationship Marketing as Part of your Strategy and Tactics
Kruise, Pensioner, Netherlands, Member
A practical approach is the "Group Merchant/Distributor Board Meeting".
Phase 1: We invited CEO's with their spouses (approx 50 people) for an event weekend. Friday - social program with all. Saturday morning - presentation of our mission, vision, strategy, goals and marketing programs for the coming year.(spouses did a separate program). Saturday afternoon - separate meeting of the CEO's discussing our programs. Sunday morning feedback, discussion and general agreements.
Phase 2: Sharing the outcome with our marketing and sales staff and starting a program to role it out to the separate entities.
Phase 3: f2f meetings with the GM's + staff of those entities, sharing and discussing the outcome of the distributor board meeting - which they had received from their CEO's - and start developing "tailor made" programs. Feedback and issues were handled in a very coordinated way with all players by monthly local reviews and quarterly CEO reviews....Sign up
 

 
 

Special Interest Group Leader

Interested? Sign up for free.


Relationship Marketing
Summary
Forum

Best Practices
Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 21-1-2019. All names of their owners.