Relationship Marketing as Part of your Strategy and Tactics

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Relationship Marketing > Forum > Relationship Marketing as Part of your Strategy and Tactics

Relationship Marketing as Part of your Strategy and Tactics
Kruise, Pensioner, Netherlands, Member
A practical approach is the "Group Merchant/Distributor Board Meeting".
Phase 1: We invited CEO's with their spouses (approx 50 people) for an event weekend. Friday - social program with all. Saturday morning - presentation of our mission, vision, strategy, goals and marketing programs for the coming year.(spouses did a separate program). Saturday afternoon - separate meeting of the CEO's discussing our programs. Sunday morning feedback, discussion and general agreements.
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