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ASHOK KUMAR VUNDRU
Manager, India
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Relationship Marketing Strategies in Retail
What type of relationship marketing strategies are useful for retailers to increase their sales?
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Felix C. Poudeu
Management Consultant, Cameroon
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Channel Relationship Marketing Strategy
Great question. In a channel relationship strategy, the marketing strategy is more tailored to boost the channel distribution, therefore to increase the sales and customer satisfaction, customer retention as well as customer loyalty.
Ways to do that include marketing-mix tactics and pull- and push mechanisms.
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