Relationship Marketing Strategies in Retail

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Relationship Marketing > Forum > Relationship Marketing Strategies in Retail

Relationship Marketing Strategies in Retail
ASHOK KUMAR VUNDRU, Manager, India, Member
What type of relationship marketing strategies are useful for retailers to increase their sales?
 

 
Channel Relationship Marketing Strategy
Felix C. Poudeu, Management Consultant, Cameroon, Member
Great question. In a channel relationship strategy, the marketing strategy is more tailored to boost the channel distribution, therefore to increase the sales and customer satisfaction, customer retention as well as customer loyalty.
Ways to do that include marketing-mix tactics and pull- and push mechanisms.
 

   

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