Relationship Marketing Strategies in Retail

      
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			            	ASHOK KUMAR VUNDRU, Manager, India
			            
	          		What type of relationship marketing strategies are useful for retailers to increase their sales? (...) Read more? Sign up for free

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						            	Felix C. Poudeu, Management Consultant, Cameroon
												
				                Channel Relationship Marketing Strategy

													Great question. In a channel relationship strategy, the marketing strategy is more tailored to boost the channel distribution, therefore to increase the sales and customer satisfaction, customer retention as well as customer loyalty.

Ways to do that include marketing-mix tactics and pull- and push mechanisms.
				                
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