Relationship Marketing Strategies in Retail

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	                Relationship Marketing Strategies in Retail

	                ASHOK KUMAR VUNDRU, Manager, India

                What type of relationship marketing strategies are useful for retailers to increase their sales?

                  	Channel Relationship Marketing Strategy
Felix C. Poudeu, Management Consultant, Germany
Great question. In a channel relationship strategy, the marketing strategy is more tailored to boost the channel distribution, therefore to increase the sales and customer satisfaction, customer retention as well as customer loyalty.

Ways to do that include marketing-mix tactics and pull- and push mechanisms.

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