Relationship Marketing Strategies in Retail

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			              Relationship Marketing Strategies in Retail
ASHOK KUMAR VUNDRU, Manager, India, Member
What type of relationship marketing strategies are useful for retailers to increase their sales?
			            
			                  			Channel Relationship Marketing Strategy

															Felix C. Poudeu, Management Consultant, Cameroon, Member
Great question. In a channel relationship strategy, the marketing strategy is more tailored to boost the channel distribution, therefore to increase the sales and customer satisfaction, customer retention as well as customer loyalty.

Ways to do that include marketing-mix tactics and pull- and push mechanisms.
			                  		
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	                            Relationship Marketing
	                          
	                                Summary
	                                ForumWhat is Relationship Marketing? Definition
Is Relationship Marketing a New Paradigm
What are 'Business Relationships'?
Contracts, Penalties and Fees
What is International Relationship Marketing (IRM)?
Relationship Marketing Focus
Relationship Marketing as Part of your Strategy and Tactics
Relationship Marketing Should be a Systematic Approach
Relationship Marketing Strategies in Retail
Relationship Management and The Creative Industries
Relationship Marketing in Banking
Increasing sales by relationship marketing
Relationship Marketing and Perception
Internal (Relationship) Marketing
Relationship Marketing and Customer Loyalty
Selling is transforming a LEAD into a DEAL
What's Behind Relationship Marketing and CRM...
It`s all about Relations
The ART of Relationship Marketing
Relationship Marketing Critics
Relationship Marketing Levels

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		                          	Relationship Management in Chinese Culture: Guanxi (关系)
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