Relationship Marketing Strategies in Retail

Relationship Marketing
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Manager, India

Relationship Marketing Strategies in Retail

What type of relationship marketing strategies are useful for retailers to increase their sales?

  Felix C. Poudeu
Management Consultant, Cameroon

Channel Relationship Marketing Strategy

Great question. In a channel relationship strategy, the marketing strategy is more tailored to boost the channel distribution, therefore to increase the sales and customer satisfaction, customer retention as well as customer loyalty.
Ways to do that include marketing-mix tactics and pull- and push mechanisms.


Relationship Marketing in Retail

Of course many retailers also have customer loyalty programs and customer loyalty cards, various special offers for loyal customers, discount programs, etc.


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