Relationship Management in Creative Industries



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Christian, UK

Relationship Management in Creative Industries

Does anyone know of Relationship Marketing works being used in the 'Creative Industries', particularly The Music Industry? I cant seem to make this model work in my head or on paper.
 
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Jaap de Jonge
Editor, Netherlands
 

Relationship Management in the Music Industry

Well, having meets and greets with fans before or after a concert, giving or selling or various promotional materials like T-shirts and caps or gadgets, talking with fans on social media, and performing concerts in general can all be viewed as mechanisms in relationship marketing in the music industry.

   

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