Relationship Management in Creative Industries

Relationship Marketing
Knowledge Center


Christian, UK

Relationship Management in Creative Industries

Does anyone know of Relationship Marketing works being used in the 'Creative Industries', particularly The Music Industry? I cant seem to make this model work in my head or on paper.


Jaap de Jonge
Editor, Netherlands

Relationship Management in the Music Industry

Well, having meets and greets with fans before or after a concert, giving or selling or various promotional materials like T-shirts and caps or gadgets, talking with fans on social media, and performing concerts in general can all be viewed as mechanisms in relationship marketing in the music industry.


More on Relationship Marketing:
Discussion Topics
🥇 What is Relationship Marketing? Definition
🥈 Relationship Management in Chinese Culture: Guanxi (关系)
🥉 Is Relationship Marketing a New Paradigm
What are 'Business Relationships'?
Contracts, Penalties and Fees
Relationship Marketing Focus
🔥 Giving Gifts in Business | Corporate Gifting
Relationship Marketing as Part of your Strategy and Tactics
Relationship Marketing and Perception
Relationship Marketing Should be a Systematic Approach
Relationship Marketing Strategies in Retail
👀Relationship Management in Creative Industries
Relationship Marketing in Banking
Assumptions Behind Relationship Marketing and CRM
Internal Relationships Marketing
Special Interest Group

Do you know a lot about Relationship Marketing? Become our SIG Leader

Relationship Marketing
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 6-6-2023. All names of their owners.