Relationship Management in Creative Industries

Relationship Marketing
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Christian, UK

Relationship Management in Creative Industries

Does anyone know of Relationship Marketing works being used in the 'Creative Industries', particularly The Music Industry? I cant seem to make this model work in my head or on paper.

  Jaap de Jonge
Editor, Netherlands
 

Relationship Management in the Music Industry

Well, having meets and greets with fans before or after a concert, giving or selling or various promotional materials like T-shirts and caps or gadgets, talking with fans on social media, and performing concerts in general can all be viewed as mechanisms in relationship marketing in the music industry.

 

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