The ART of Relationship Marketing

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Relationship Marketing > Forum > The ART of Relationship Marketing

The ART of Relationship Marketing
Mohan
When the marketers have used science to develop a market for the product, the front line sales personel uses the ART of selling to ensure that benefits are relayed to consumer using the POINT-TELL-PAINT technique. POINT out a feature of the product, TELL them the benefits of the feature and PAINT a picture of the customer enjoying the benefit. This technique is an ART.
 

   

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