The ART of Relationship Marketing

Relationship Marketing
Knowledge Center

 

Next Topic

Relationship Marketing > Forum > The ART of Relationship Marketing

The ART of Relationship Marketing
Mohan
When the marketers have used science to develop a market for the product, the front line sales personel uses the ART of selling to ensure that benefits are relayed to consumer using the POINT-TELL-PAINT technique. POINT out a feature of the product, TELL them the benefits of the feature and PAINT a picture of the customer enjoying the benefit. This technique is an ART. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

         
Special Interest Group Leader

Interested? Sign up for free.


Relationship Marketing
Summary
Forum
Best Practices


Relationship Marketing
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 9-12-2019. All names of their owners.