Relationship Marketing and Customer Loyalty

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Relationship Marketing and Customer Loyalty
Ramya Krishnan. M
One of the important objectives of relationship marketing strategies is to satisfy the customers and thereby building a strong customer base. It will help to reduce the customer defection rate.
 

 
CRM
Muniraghavulu T
Customers should be duly provided the services, irrespective of quantum of the business that is generated from the customer.
 

 











 

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