Relationship Marketing Should be a Systematic Approach

Relationship Marketing > Best Practices Log in

Relationship Marketing Should be a Systematic Approach
Robert Rubin
Implementing a customer relationship program or as you refer to it in your article as "Developing Customer Communication Systems" is a key factor in making relationship marketing work in your business.

A random approach to relationship marketing will seldom work in any business. A systematic approach must be taken so that it is not dependent on people but instead on a functional role. If someone leaves your organization then the replacement can take over immediately because there is a system in place.

For relationship marketing to work one must follow a consistent approach that over time yields repeat business, increase in referrals, customer loyalty, and customer satisfaction.



Special Interest Group Leader

Relationship Marketing

Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 22-10-2018. All names of their owners.