Relationship Marketing Should be a Systematic Approach

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Robert Rubin
Implementing a customer relationship program or as you refer to it in your article as "Developing Customer Communication Systems" is a key factor in making relationship marketing work in your business. A random approach to relationship marketing will seldom work in any business. A systematic approach must be taken so that it is not dependent on people but instead on a functional role. If someone leaves your organization then the replacement can take over immediately because there is a system in place. For relationship marketing to work one must follow a consistent approach that over time yields repeat business, increase in referrals, customer loyalty, and customer satisfaction. (...) Read more? Sign up for free

 

More on Relationship Marketing
Summary
Forum
What are 'Business Relationships'?
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Relationship Marketing as Part of your Strategy and Tactics
Relationship Marketing Should be a Systematic Approach
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Relationship Management and The Creative Industries
Increasing sales by relationship marketing
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Internal (Relationship) Marketing
Relationship Marketing and Customer Loyalty
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Contracts, Penalties and Fees
Relationship Marketing Focus
Special Interest Group

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