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Sneha Jain, Analyst, India
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Increasing Sales with Relationship Marketing
In my opinion, you as a relationship marketer listen to the problems/issues of your customer and give them the right advice. Maybe they are wrong in marketing their products, products manufacturing or have hired a wrong dealer etc.
Note that this could be the best way to increase sales, as a limitation of relationship marketing is that the marketer aims at customer retention and satisfaction with the customers, not the (first) sale.
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