All about Relationship Marketing
Learn from colleagues and experts
Join now. Completely free.
Log in
|
It`s all about Relations
Maria Garcia S
Relationships marketing is about relations, how you relate to customers, it`s about Customer Experience and providing products and services that are valued by the customers. So how do we know what is valued: we need to listen and refocus; it`s about mapping all touchpoint and evaluating what services are provided, and how, and by whom, and when, and what is expected by these customers. It`s about customer expectations and satisfaction, it`s about building loyalty and long term relationships, it`s a WIN-WIN situation.
|
|
|
