Relationships marketing is about relations, how you relate to customers, it`s about Customer Experience and providing products and services that are valued by the customers. So how do we know what is valued: we need to listen and refocus; it`s about mapping all touchpoint and evaluating what services are provided, and how, and by whom, and when, and what is expected by these customers. It`s about customer expectations and satisfaction, it`s about building loyalty and long term relationships, it`s a WIN-WIN situation.
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