Perception one of Three Levels in Relationship Marketing
Poudeu, Felix Constant
I agree that the perception is a very important point of the building of relationship marketing. But don’t forget that the building of relationship is a process with several levels:
- Level 0: Perception. Here we seek orientations, insights etc…
- Level 1: Realization. Creating the relationship.
- Level 2: Reflexion. maintaining and further building of the relationship. It is for me the most important level of all three levels. It enables a substainable relationship with the customer, a continuous (long-term) relationship.