Relationship Marketing and Perception

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Relationship Marketing and Perception
A very important element to remember when building relations is perception.
Both needs and wants are based on perception, and these are individual ways of seeing things. Every customer may have his/her own perception of reality and he/she is unique and should be treated as such, in order to build a strong relation and retain the customer.

Perception one of Three Levels in Relationship Marketing
Poudeu, Felix Constant
I agree that the perception is a very important point of the building of relationship marketing. But don’t forget that the building of relationship is a process with several levels:
- Level 0: Perception. Here we seek orientations, insights etc…
- Level 1: Realization. Creating the relationship.
- Level 2: Reflexion. maintaining and further building of the relationship. It is for me the most important level of all three levels. It enables a substainable relationship with the customer, a continuous (long-term) relationship.

Perception in Relationship Marketing
Sneha Jain, Member
The purpose of market research and study is to find out the significant differences caused by personal demographic variables on customer perception towards relationship marketing.



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