Relationship Marketing and Perception

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A very important element to remember when building relations is perception. Both needs and wants are based on perception, and these are individual ways of seeing things. Every customer may have his/her own perception of reality and he/she is unique and should be treated as such, in order to build a strong relation and retain the customer. (...) Read more? Sign up for free

  Poudeu, Felix Constant

Perception one of Three Levels in Relationship Marketing

I agree that the perception is a very important point of the building of relationship marketing. But don’t forget that the building of relationship is a process with several levels:
- Level 0: Perception. Here we seek orientations, insights etc…
- Level 1: Realization. Creating the relationship.
- Level 2: Reflexion. maintaining and further building of the relationship. It is for me the most important level of all three levels. It enables a substainable relationship with the customer, a continuous (long-term) relationship.

  Sneha Jain
Analyst, India

Perception in Relationship Marketing

The purpose of market research and study is to fin (...)


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