Factors in Information Exchange / Distortion in the Supply Chain

Bullwhip Effect
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Tendekai Dzinamarira, Business School Marketer, Zimbabwe
🔥NEW Strong exchange of information and various distortions of information across the supply chain are both playing an important role in the effectiveness (and ineffectiveness) of supply chains. Remember the popular idioms: "A chain is as strong as it's weakest link" and "A thread usually breaks where it is thinnest". In Supply Chain Management these quotes mean that the success or failure of an entire supply chain depends on the success/failure of any of the links in it. Factors Requiring Strong Information Links In Supply Chains In order to have an effective and strong supply chain there is a need for strong 2-way information dissemination across the supply chain (both upstream and downstream).The following are some of the factors that reuire strengthening the information exchange in supply chains:
  1. MINIMIZING LEAD TIME - The latency between the initiation and completion of all supply chain processes is critical. Optimizing the total lead time between the placement of an (...) Read more? Sign up for free 14-9-2020

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