The Italian Way to Think

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The Italian Way to Think
Sergio Bonfiglio
Once during a large conference an attendee was asking me why the Italian people seem to be so creative in so many fields of design, fashion, art, lifestyles, industry?
I replied that this was because a fundamental cultural reason.
The Italians are a people that were conquered multiple times. So we're used to fight every day for many things that in other countries are taken as normal. And we developed a cultural way to face problems with humor and imagination.
Every day the Italian people use the method of the 'lateral thinking'.
Many times we're too much unorthodox and unconventional, so we mess up things a little, I admit it...
But where we can fight with equal weapons we usually win. Ferrari, Ducati, Gucci, Armani etc. But also precision mechanics, chemistry, physics etc. are proof. So now I will tell you what I say to all my students: be unorthodox and unconventional as you can, and try to be it every day a little bit more without losing discipline.
With your enemies you must arrive unexpected and then act unpredictably.
Divide your big problems in small parts. Never let your problems to overwhelm your judgment.
Look well into the soul of your collaborators because a general who does not know the potential of his army is a true looser.
Fire without any regret any of your managers who do not know their people. They are true losers that will endanger your business because they don’t know how to use the army that you're paying and providing them.
Smile when you win but don't be too worried when you lose because a new fight is rising in front of you and the tears obfuscate the sight.
Be creative and smile: after all being a manager is great!

Lateral Thinking - in Italy
Pia Villför Larsson, facilitator, Sweden, Member
Thank you Sergio for giving such a down to earth description - I will certainly refer to you!...

Italian Job
Tushar Desai, Manager, India, Member
Creative writing - The Italian way. You should write more and more for the benefit of others....

Thank You for your Appreciation
Sergio Bonfiglio
First let me say thank you for your appreciation. I'm used to speak about this way of thinking every time I make a conference or a seminar within grou...

Lateral Thinking in Italy
G.J. van Beeck Calkoen, Coach, Spain, Member
Following your reasoning that people that were conquered several times are better able to think laterally, I have to conclude that the best lateral th...

Broken it Down Into Manageable Pieces
Emmanuel Mwirichia, Manager, Kenya, Member
This forum has really simplified the 'abstract' nature of lateral thinking....

It is Like a Chess Match. Do You Play Chess? You Should..
Sergio Bonfiglio
Of course my hypothesis is not a scientific theorem. There are too many abstruse theories about human behavior that very often we lose the contact wit...

@Sergio: Thanks
Ahmad Sultan Abdulla, Consultant, Malaysia, Member
Sergio, I like your thinking and your anologies. I does not matter if your hypothesis has a validity or not. More importantly you were able to connect...

About Playing Chess and Lateral Thinking
G.J. van Beeck Calkoen, Coach, Spain, Member
I believe playing chess is the ultimate logical reasoning activity, and does not need any creativity. Designing a three person chess game or a ...

About Playing Chess and Lateral Thinking
Ali Sumner, CEO, Australia, Member
I agree playing chess is the ultimate logical reasoning activity, one may however be a lateral thinker and design a new form of chess game, one could ...


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