The Italian Way to Think

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Lateral Thinking > Best Practices > The Italian Way to Think

The Italian Way to Think
Sergio Bonfiglio
Once during a large conference an attendee was asking me why the Italian people seem to be so creative in so many fields of design, fashion, art, lifestyles, industry?
I replied that this was because a fundamental cultural reason.
The Italians are a people that were conquered multiple times. So we're used to fight every day for many things that in other countries are taken as normal. And we developed a cultural way to face problems with humor and imagination.
Every day the Italian people use the method of the 'lateral thinking'.
Many times we're too much unorthodox and unconventional, so we mess up things a little, I admit it...
But where we can fight with equal weapons we usually win. Ferrari, Ducati, Gucci, Armani etc. But also precision mechanics, chemistry, physics etc. are proof. So now I will tell you what I say to all my students: be unorthodox and unconventional as you can, and try to be it every day a little bit more without losing dis... Read more? Sign up for free
 

 
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