What is Purchase Marketing?




Kraljic Model
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LEBEL Diana
Professor, France

What is Purchase Marketing?

I'm trying to find out what purchase marketing is? Thanks for your ideas and hints.
 
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Anonymous
 

Purchase Marketing

Take a look at the center on B2B Marketing. I think it will be provide the answer you are looking for.

   

More on Kraljic Model:
Summary
Discussion Topics
Examples of the 4 Product Categories of Kraljic
Public Procurement Process
👀What is Purchase Marketing?
Beyond the Steady State
Sustainability Criteria in Purchasing Strategy
Types of E-Procurement Tools
E-Procurement Strategy per Category
Buygrid Framework (Robinson)
Controlling the Supply Chain in an Unstable Environment
Factors to Analyse a Purchasing Portfolio Beyond those in the Kraljic Model
Rate Contract versus System Contract
Software Procurement & Automotive SPICE
Tips on Managing a Procurement Department
Generic Purchasing-Decision Model
🔥Kraljic Model for Similar Product Comparison
Strategic Process for Global Sourcing
Backward Integration in Procurement Positioning Matrix
Collaboration Styles of Purchasing Managers
Extensive Bargaining in Procurement Positioning Matrix
From Company Strategy to Purchasing Strategy to Commodity Strategy
Procurement Outsourcing in Procurement Positioning Matrix
Product Re-engineering in Procurement Positioning Matrix
Criteria for Supplier Categorization
Dominant Purchasing Factor: Quality or Price?
Best Value Performance Information Procurement System (Best Value PIPS)
Kraljic Template & Manual
The TIME Factor in Procurement and Logistics Negotiations
Dealing with a Unique Supplier While You Don't Have Negotiation Power
Special Interest Group

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