What is Purchase Marketing?

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Kraljic Model > Forum > What is Purchase Marketing?

What is Purchase Marketing?
LEBEL Diana, Professor, France, Member
I'm trying to find out what purchase marketing is? Thanks for your ideas and hints. (...) Read more? Sign up for free

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  Purchase Marketing
Anonymous
  Take a look at the center on B2B Marketing. I think it will be provide the answer you are looking for.

   
Special Interest Group Leader
Koen Vandermarliere
Business Consultant

Kraljic Model
Summary
Forum
What is Purchase Marketing?
Backward Integration in Procurement Positioning Matrix
🔥Buygrid Framework (Robinson)
Procurement Outsourcing in Procurement Positioning Matrix
Best Practices
🥇Examples of the 4 Product Categories of Kraljic
🥈Public Procurement Process
🥉Beyond the Steady State
Sustainability Criteria in Purchasing Strategy
Types of E-Procurement Tools
E-Procurement Strategy per Category
Controlling the Supply Chain in an Unstable Environment
Factors to Analyse a Purchasing Portfolio Beyond those in the Kraljic Model
Rate Contract versus System Contract
Software Procurement & Automotive SPICE
Tips on Managing a Procurement Department
Generic Purchasing-Decision Model
Strategic Process for Global Sourcing
Collaboration Styles of Purchasing Managers
Extensive Bargaining in Procurement Positioning Matrix
From Company Strategy to Purchasing Strategy to Commodity Strategy
Product Re-engineering in Procurement Positioning Matrix
Criteria for Supplier Categorization
Dominant Purchasing Factor: Quality or Price?
Best Value Performance Information Procurement System (Best Value PIPS)
Kraljic Template & Manual
The TIME Factor in Procurement and Logistics Negotiations
Dealing with a Unique Supplier While You Don't Have Negotiation Power


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