Examples of 4 Product Quadrants Kraljic
Walter Hugo Coronel, Business Consultant, Argentina, Member
As examples vary from one industry to another
and from one market to another
, this is something that has to be done inside the company taking into account your strategic drivers
Take for example one typical purchasing category: uniforms.
- For a company with 20 back office employees in a city with hundreds of options to buy a simple uniform this is a non critical category.
- In the same market for a company with 3000 employees, it's a leverage category.
- For a retail company, which sells “special branded uniforms” made by a supplier with a patented technology for this uniform fabrics, with a contract to sell only through this reseller (this means that if the reseller is successful they are both successful and vice versa), this is a strategic category.
- For a nuclear plant, uniform providers are scarce, maybe only one, which has no special interest in providing more or better, here you have a typical bottleneck category, where the supplier will provide you with what they sell, not with what you need or desire.