Everyone is Part in Change
There is a saying that says "you either get better or you get worse"; you don't stay the same.
So anyway you slice it, you are part of change, it's either good or bad.
This goes for every part of an organization, so if we can get all our people involved in the purpose for change, their part in the change, the why's, when's and suggestions for the how's.
Then we can get a team and a focused effort.
When people are involved, and they realize the need (self preservation) they can be very innovative.