Manage Change Like a Salesman

Six Change Approaches
Knowledge Center

Best Practices
Rebecca Roe
United States

Manage Change Like a Salesman

In order to make effective change, the manager has to believe in the change. It is top down. You hear words like "buy in" which means a manager has to talk up the change and make it practical and tangible to the people who are going to make the change.
Not all change is a choice, rather it's something that managers are mandated to enact. You have to believe in the change yourself in order for others to follow willingly and to make it most successful. Interesting that sales and marketing must be present in whatever quality to make the change more palatable.
Managers must know their demographic, players strengths and weaknesses, the "depth of the iceberg" and pitfalls that would make the change more difficult to enact.

  Rafael Acosta
Coach, United States
 

We are Always Selling

Rebecca, I just gave similar advice to Nityananda's HR problem, albeit more specific. No one wants to be a "pushy salesm...

  Lindhout
Entrepreneur, Netherlands
 

Change and Sales are All About Listening and Influencing

I fully agree. Leading a change is setting the direction. Founded on a certain basis, but enhanced by a (large) number o...

  Rick Garlick
United States
 

Selling is About Creating Urgency and Begins with Communication

I'm on board as well. The key ingredient for any change or any sale that needs to happen is creating that sense of urgen...

 

More on Six Change Approaches:
Summary
Forum
Why Communication is Crucial in Change Processes
Everyone is Part in Change
First Values and Culture
Resistance to Change Types
Change Ability is a Core Competence
Change Leadership AND Change Management: 2 Parts of the Same Whole
Expansion (Change) in Business Focus
Participatory Approaches Towards Taking on Change
Using Change Approaches for Post-election Violence
Displacement Through Change
Approach #7 to Deal with Resistance
Mention Change in Introduction Training
Change Dynamics of People Being in the Organization for a Long Time
Kotter Change Model and ADKAR Model
🔥Organizational Ideology as a Change Approach
Resistance to Change not Just Self-Interest
The Origin of Resistance to Change
First the Rational and Hard Factors
Why *assume* they are wrong and we are right?
Best Practices
Dealing with Resistance to Change
5th Reason for Resistance to Change: Over Protectiveness of the Status Quo
👀Manage Change Like a Salesman
Combining Kotter's Change Approaches?
Trust, change and management
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Six Change Approaches
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