Manage Change Like a Salesman

Six Change Approaches > Forum Log in

Manage Change Like a Salesman
Rebecca Roe, Member
In order to make effective change, the manager has to believe in the change. It is top down. You hear words like "buy in" which means a manager has to talk up the change and make it practical and tangible to the people who are going to make the change.
Not all change is a choice, rather it's something that managers are mandated to enact. You have to believe in the change yourself in order for others to follow willingly and to make it most successful. Interesting that sales and marketing must be present in whatever quality to make the change more palatable.
Managers must know t...

We are Always Selling
Rafael Acosta, Member
Rebecca, I just gave similar advice to Nityananda'...

Change and Sales are All About Listening and Influencing
Lindhout, Member
I fully agree. Leading a change is setting the ...

Selling is About Creating Urgency and Begins with Communication
Rick Garlick, Member
I'm on board as well. The key ingredient for any c...


  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Six Change Approaches
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 26-9-2018. All names of their owners.