Manage Change Like a Salesman

Manage Change Like a Salesman

In order to make effective change, the manager has to believe in the change. It is top down. You hear words like "buy in" which means a manager has to talk up the change and make it practical and tangible to the people who are going to make the change.
Not all change is a choice, rather it's something that managers are mandated to enact. You have to believe in the change yourself in order for others to follow willingly and to make it most successful. Interesting that sales and marketing must be present in whatever quality to make the change more palatable.
Managers must know their demographic, players strengths and weaknesses, the "depth of the iceberg" and pitfalls that would make the change more difficult to enact.

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		0 Rafael Acosta Coach, United States
	We are Always Selling Rebecca, I just gave similar advice to Nityananda's HR problem, albeit more specific. No one wants t... Sign up

		1 Lindhout Entrepreneur, Netherlands
	Change and Sales are All About Listening and Influencing I fully agree. Leading a change is setting the direction. Founded on a certain basis, but enhanced b... Sign up

		1 Rick Garlick United States
	Selling is About Creating Urgency and Begins with Communication I'm on board as well. The key ingredient for any change or any sale that needs to happen is creating... Sign up